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Understanding beacon technology and Development The conventional marketing methods have taken the back seat and marketing is now online driven. Most of the companies have integrated both traditional and modern marketing methods for higher returns. A business is successful when there are loyal customers to hold it together and when they keep evolving. The devices used for marketing have evolved in the past years, and one of the most modern technologies in this sector is beacons. The number of companies that use beacons in Bangalore is high as it is highly effective. You can approach any beacon app development company in the city if you are looking to install one. Before that, if you do not know what beacons are, read on to understand. What are Beacons? Beacons, a small Bluetooth radio transmitter repeatedly transmits radio signals that can be identified by other smart devices. The signal which is a combination of letters and numbers transmitted on a regular interval of approximately 1/10th of a second. This universally unique identifier (UUID) transmitted by the device can be recognized by Bluetooth compliant devices like smartphones and tablets. This can happen when the device and a beacon is in a close distance. And at this time, a personalized and localized push notification is trigged. Even though it comes in button and mouse size they carry CPU, radio, and batteries. iBeacon App Development in Bangalore - ICI
Difference between beacon and ibeacon The story of beacon technology began when Apple introduced iBeacon in the market. It is a protocol that lets Bluetooth devices transmit very small bits of data. There is a huge misconception among the customers and the outside world about the actual role of Apple and iBeacon in this industry. iBeacon is nothing but a trademarked name used by Apple Inc. From a marketing perspective, iBeacon covers the overall Beacon ecosystem including hardware, software, apps, and so on. But it does not have much to do with the physical technology or what it can do. iBeacons are compatible with iOS devices while beacon can be recognized by other OS devices. Indus Centre for Innovation (ICI) is a leading beacon app development company in Bangalore. The company is well experienced and can help you grow your business with beacon technology. They customize both ibeacon and beacon applications based on the needs of a business. They are also one of the renowned ibeacon app development company in Bangalore. Benefits of custom beacon app development Customizing your own beacon app for your business has a lot of benefits. You can send wireless location alerts to your customers when they are nearby your store. The personalized notification can help your business built a great rapport and connection with your customer. With this the customer interaction with the store increases. Even if the customer does not intent to visit your store, the personalized message will lure their mind. Beacons use in-store navigation and provide real-world analytics This is one of the main reasons why you should customize yourself an ibeacon or beacon. The complete in-store navigation is maintained by the device and can get you clean and organized data which will help you enhance your business, understanding the needs of the customer. As a business, the manual paperwork gets reduced and accurate data, which can be accessed easily on a single platform is made available for you. With beaconsinstalled in your stores, you will understand the areas and items a customer likes to explore, where a customer spent most of her/his time, what and when s/he makes a purchase, most packed and deserted location in-store, busiest days of the store and the footfall to the store per day. There are enough and more reasons for you to find your business the best beacon or ibeacon app development company in Bangalore. Find the best company and explore the latest technologies in the marketing world, that will help you built a greater business out of the one you are running now.