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Anant Raj Projects Ltd (An SPV between Anant Raj Industries Ltd and TAIB Capital)

ANANT RAJ MALL Patel Road, Central Delhi. Anant Raj Projects Ltd (An SPV between Anant Raj Industries Ltd and TAIB Capital). ABOUT THE PROJECT.

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Anant Raj Projects Ltd (An SPV between Anant Raj Industries Ltd and TAIB Capital)

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  1. ANANT RAJ MALL Patel Road, Central Delhi. Anant Raj Projects Ltd (An SPV between Anant Raj Industries Ltd and TAIB Capital)

  2. ABOUT THE PROJECT The Mall is envisaged as a community mall, with vibrant shopping environment, highlighting the Delhi market’s growing aspirations in traditional ambience. The developers are ANANT RAJ INDUSTRIES a leading construction and Infrastructure Company of North India.

  3. FIRST LOOK

  4. NIGHT VIEW

  5. DELHI

  6. CATCHMENT : KEY LOCALITIES Primary Catchment: Kirti Nagar Patel Nagar Rajouri Garden Punjabi Bagh Karol Bagh Rajinder Nagar Naraina Punjabi Bagh Patel Nagar Naraina Kirti Nagar Rajouri Garden Rajinder nagar Karol Bagh Pusa Road Gole Market Secondary Catchment: Rohtak Road Ashok Vihar Model Town Civel Lines Delhi University Paschim Vihar Tagore Garden Subhash Nagar Janak Puri Vikas Puri Dwarka • CATCHMENT DETAILS

  7. RESEARCH & FINDINGS

  8. QUANTITATIVE – F2F Primary Research amongst Shoppers Research Design Across core catchment areas: Punjabi Bagh, Rajendra Nagar/Patel Nagar, Model Town , Rajouri Gardens, Kirti Nagar, Karol Bagh,Naraina Age focus: 18-40, with age & gender quotas Profile focus: People with some shopping centre exposure QUALITATIVE- GD In order to ensure that the approach to the research is accurate and appropriate, we We identified the core catchment area to be studied We identified that we need to understand the mindset of a typical “lead customer” Towards this end, we conducted 2 exploratory Group Discussions that would provide us with inputs that help us in our larger quanti study Who did we meet in them ? After discussions we identified the “core customer” as the “lady in Punjabi Bagh” RESEARCH DESIGN

  9. WHO DID WE MEET

  10. CURRENT SHOPPING PATTERN • The catchment primarily shops in Rajouri Gardens malls, High streets like Kamala Nagar, Karol Bagh& Rajouri Garden. “Only place to hang out now is Rajouri Garden” • Currently the catchment does not like to travel beyond this area, as other malls are too far. • Thinks currently malls are a great option to doing many things in one place in a good environment • Youngsters visit malls every weekend if possible. • Married Couples are finding malls as ‘ the place/facility to relate to’-depicts safe, stylish & modern India. • Working population find malls as a Must for all brands under one roof with great ambience and convenience like parking and kids entertainment.

  11. CURRENT SPENDING HABITS:MALLS Last visit expenditure : Last visit expenditure on : Food and shopping take maximum share in a shopper’s mind.

  12. MOST IMPORTANT ATTRIBUTES IN A MALL Total 100 points distributed amongst the important attributes KEY FINDINGS: Food, product range & entertainment getting top marks. Hygiene factors like parking, cleanliness & seating still form important evaluation criteria(12%)

  13. COMPETITION MAPPING (overall) THE STRONGEST COMPETITORS • Select City Walk is highs on products, parking, cleanliness, and washrooms – and mall layout! • Ambience has clear peaks on the very important attributes of food, products, entertainment , fun

  14. Perception mapping in one of the important catchments

  15. THE ANANT RAJ MALL & ITS CONCEPT • A huge 5,50,000 sq. ft. mall conveniently located on Patel Road near the Kirti Nagar metro station Central West Delhi. • There is a hypermarket inside it to provide you with all the different household products under one roof. • Apart from this there will be multiple options for entertainment like games, bowling as also food court & fine dining options for spending a fun time with your family and friends. • The mall would have all an ideal retail mix of aspirational, affordable and traditional brands to cater to all kinds of customer demands • This mall will bring you a blend of Indian & International experience with state of art interiors and unique façade of 350 sq.ft. • It will have an Indian character with international standards. • There will be an emphasis on high quality Indian brands as well as on top international brands. • Regular events like type cultural bazaar, mehendi, cookery, street food etc will be held to reflect our Indian culture and local specialties. • REACTIONS to the concept CLICK

  16. RESULTS OF SERIES OF TARGETED GROUP DISCUSSION ON ASPIRATIONS OF MALL VISITORS IN CATCHMENT

  17. KEY RESULTS • People spend the most at malls on Food & Beverages • Apparel/shopping is the second most important attribute of expenditure. • People want more of entertainment options in a mall • People visit malls for hanging out and not just to shop • People visit malls to spend time and experience a good time. • Proximity to the mall is very important to people, yet they are ready to travel distances for the mall experience • Women tend to be more involved with shopping and the overall mall experience

  18. CRITICAL NEEDS THAT ARE CURRENTLY NOT MET BY EXISTING MALLS • Premium Brands: Lack of premium brands in current RG malls – CK, Mango,Zara,Tommy Hilfiger etc, would like to see then in a mall closer to home • Bookstores • More medium range options • Bags and shoes –Need more range and variety. • Indian wear– in particular ladies ethnic wear brands • Home furnishing stores (“very limited ...only few HomeStops”)

  19. CRITICAL NEEDS THAT ARE CURRENTLY NOT MET BY EXISTING MALLS (…contd) • Fun & games - play stations, bowling, sports options. “Currently only Ambience, which is too far” • Food court – more branded options, better seating; fine dining only for special occasions • Essentials like florists , stylists, travel agent , tailoring shop • Pubs & Disc • Open sitting spaces to rest. Open diner spaces. • Parking convenience. Over 85% of mall visitors are self-drivers. • An Indian Feel …something special & different-cultural reflecting state wise specialities.

  20. HIGHLIGHTS OF THE MALL • First FDI compliant and involved project , on fully lease model and turn over based rent model • Biggest mall in Delhi city with GLA of 5,50,000 sq.ft • Accessibility of the mall, from all pockets of Central, West and North Delhi, with travelling time of 5-20 min • Easy accessibility due to Metro line and ring road. • First mall to include hypermarket. • Specially earmarked zones to cover all facets of shopping experience. • Robust vertical transportation and circulation • Dedicated zones, planned for largest world class entertainment and culinary delights. • Unique retail mix,based on the catchment area. • First ever research and catchment based tenancy mix • Huge frontage , with a two way visibility from the busiest metro route (with 4.5 lac commuters per day). Numbers to increase many folds post the development of Line 5 (Kirtinagar-Inderlok-Mundka) route.

  21. HIGHLIGHTS: INTERIORS OF THE MALL • Introvert Shopping • Grand central atrium space created as a hub for shoppers. • Glass lifts core in the central of the atrium made as an icon. • All the shop fronts facing the atrium • Food court & entertainment zone. • Kiosks at the strategic and prominent location to serve as breakway spaces. • Open staircases in the atrium made inviting.

  22. HIGHLIGHTS: EXTERIORS OF THE MALL • Central double height entrance. • Two large three side signage facade. • Show windows on the ground floor as a part of event plaza. • All fine dining/Entertainment areas abutting front to have view of metro. • Coffee shop at first floor to have clear glass windows to peep out or have 3M film stick signage. • Side road although not very prominent but viewable from Rama road and metro corridor. • It is the only large project in the part of the city to have real large mall name signage.

  23. FLOOR PLANS OF THE MALL

  24. GROUND FLOOR

  25. FIRST FLOOR

  26. SECOND FLOOR

  27. THE SOUL OF THE MALL • Based on the concept of `Modernity blends with tradition‘

  28. ANCHORS • Hypermarket • Food Court • Entertainment Zone • Kids Zone • Departmental Stores

  29. Wish List -Catchment

  30. WISH LIST

  31. WISH LIST

  32. TIME LINE Handover for Fit Outs - April 2010 Launch - August 2010

  33. OUR PARTNERS Team with expertise in shopping centre development, working towards making ANANT RAJ mall , among the leading shopping centre globally • Architects- Pradeep Sharma & Associates • Asset Management- Ideas Consultancy & Advisory • Leasing & Marketing – Top IPCs and brokerage firms • Advertising & Branding– Images Advertising • Strategy-Central Inhouse Team

  34. FOR LEASING CONTACT : SHILPI SINGH (SENIOR MANAGER RETAIL) Ph: 09818603062

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