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BA 4700/315 - Marketing Management WINTER-SPRING 2009 “The Capstone”

BA 4700/315 - Marketing Management WINTER-SPRING 2009 “The Capstone”. DAY ONE INTRODUCTION JANUARY 21, 2009 L.P. CHEW. BA 4700/315. Instructor: Lindell Phillip Chew Office: 1005 SSB Tower Office Hours: 1:50 pm-2:30 pm MONDAY & WEDNESDAY (room 215 SSB)

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BA 4700/315 - Marketing Management WINTER-SPRING 2009 “The Capstone”

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  1. BA 4700/315 - Marketing Management WINTER-SPRING 2009“The Capstone” DAY ONE INTRODUCTION JANUARY 21, 2009 L.P. CHEW

  2. BA 4700/315 • Instructor: Lindell Phillip Chew • Office: 1005 SSB Tower • Office Hours: 1:50 pm-2:30 pm MONDAY & WEDNESDAY (room 215 SSB) • 8:15 pm – 9:00 pm • MONDAY & WEDNESDAY (room 215 SSB) and other times by appointment in 1005 SSB

  3. Web site:http://www.umsl.edu/~buslchew/ • Office Phone(s): (314) 516-5626 Fax (314) 576-8855 • E-Mail: LPC1@UMSL.EDU • Reference Numbers: 10584 RSD 001 • Room Numbers: 103 CCB • Final Exam Dates: Wednesday, May 13, 2009, 7:45 am -9:45 am

  4. Required Text Books: • Analysis for Marketing Planning, Donald R. Lehmann and Russell S. Winer, McGraw Hill Irwin, 7th Edition, 2008, ISBN #978-0-07 3529844 MHID 0 07352984-2

  5. Required Text Books: • Advanced Marketing Management, Concepts, Cases and Applications, • Chew, Lindell Phillip 2nd edition, • McGraw Hill-Primus (2009) ISBN(s) #10-0-39 0665843 and 13-978-0-39-066584-3

  6. - Assignment Information: Updated every MONDAY & WEDNESDAY evening……….Please see MY GATEWAY “announcements”

  7. COURSE DESCRIPTION • Marketing Management is the comprehensive capstone course in our marketing curriculum and is organized around the marketing planning process, to clearly delineate the relationship among marketing decisions. This applications oriented course is designed to help you to extend your thinking more analytically, logically and creatively about marketing and business decisions. The resulting expectation is for you to have a greater appreciation of the true utility of the marketing concepts and procedures enhancing your sense of professionalism throughout your career in marketing and business management.

  8. COURSE GRADE DETERMINATION • Examination I \ 100 points • Examination II > 50% 100 points • Examination III / 100 points • High Involvement Project 33% 200 points • In-class Activities 16% 100 points • TOTAL 600 POINTS • {Semester Project - A choice of a business plan, business feasibility study or operational marketing plan. This will be a written (150 pts) and oral (50 pts) team activity.}

  9. COURSE GRADE DETERMINATION • {Semester Project - A choice of a business plan, business feasibility study or operational marketing plan. This will be a written (150 pts) and oral (50 pts) team activity.} Topics are due in writing on Wednesday, February 4, 2009 Complete projects are due on Wednesday, April 27, 2009 Oral Presentation of Project on Wednesday, May 13, 2009, 7:45 am

  10. Marketing Management • FOR THE NEXT 15 WEEKS YOU ARE A PRODUCT MANAGER • OPPORTUNITYISNOWHERE

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