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You need to choose the right color palette that will make your brand look aesthetic. Getting an edge in the saturated market is quite a challenge that you can overcome...
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Tips To Choose The Right Brand Color Palette Initiating a startup is easy but to build a brand identity is a tough job that requires you to master the art of branding from the core. Various aspects need to be taken in consideration in branding your startup. However, colors alone are responsible to ensure a remarkable brand identity. Whether you are in the process of designing website for your brand or creating a logo that will reflect your visual differentiation. You need to choose the right color palette that will make your brand look aesthetic. Getting an edge in the saturated market is quite a challenge that you can overcome. If you know how to make your brand stand out. You can even consult brand strategist to help you get ideas on the color combination your brand must reflect. To get the professional logo design services or complete brand design and development solutions you can hire a graphic design agency.
Understand Brand Colors Meaning Your brand success depends on several factors out of which colors makes the most visible difference. It is all about choosing colors that evokes the right emotions. Thereby, understanding brand colors and the perception it creates in your audience mind is essential. There are different colors having different meanings. For example, red color is used in branding to grab instant attention as it gives the sense of passion, excitement, urgency. Likewise, yellow color is used to reflect optimism, happiness and freshness. You need to study the colors along with its meaning first to portray your brand perception. Be it designing your website or the logo for your brand you first need to decide on the colors based on the meaning it conveys.
Know The Color Combinations There are some brands that have gained global recognition. If I take their brand name, you will instantly remember the color combinations they have used. For example, if I say Starbucks, the white and green colors come in mind. That is how color affects human’s ability to relate psychologically with brand. You need to know which colors together will make your brand look appealing. There are some blend of colors for example red and yellow, pink and purple, black and red that makes the most amazing color duo. Use different color set to examine the one which works best for your brand and use it accordingly. With right color sets, you can also create visually appealing graphics.
Creating A Brand Color Palette Once you know the color combinations it is now time to think about how to get started with creation of brand color palette. The first step is to know the color set you will be working on and then check that specific color in the color wheel combinations. You need to check the other complimentary colors that will work best with your primary color. Moreover, you have to look for monochromatic and triadic colors to create the best hue. Know that you have to consider each aspect of color theory to come up with a brand color that make your audience feel pleasant. You need to create a color palette that makes your brand gain competitive edge in the market.
How To Choose Brand Colors Selecting the brand colors is one daunting task that even branding experts find it challenging. However, there are some tips that can make the process easier. Before you choose the brand color first recognize your key brand focus that you aspire to accomplish. The branding goals you have set and what message you want your target audience to get. Further, you need to think how the color psychologically relate with your brand. If you are good in understanding color psychology you will be able to trigger the right emotions. Moreover, look what your competitors are doing. It will help you understand how other brands are making waves through utilizing unique color combinations.
Brand Color Palette Examples There are some top-tier color palettes that will help you convey your brand message easily to your audience. To create the best color combination, you need to work on the colors that are tested psychologically to entice audience attention. You can use monochromatic, complementary, analogous, triadic color combinations based on what works best for your industry. A good color palette will make your brand image stronger while a poor color palette will ruin your brand image. Therefore, before you decide on the colors, you need to understand your audience psyche first and ensure to use it maximize your brand presence.
Conclusion If you keep the above-mentioned elements while deciding on the brand color palette you will be able to create a strong brand presence. However, color is one part that makes your brand look awe-inspiring. There are other branding aspects too but if you focus on these key elements you will be guaranteed to have a solid brand image. Make sure you do your best research before you start selecting the color palette for your brand.
