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A Social Experiment

A Social Experiment. Mark Green, VP Innovation. Social “ Smoshal ” . Give me my paper! How do we engage them?. The Digital Landscape. Social Media Activity. Source: Farm Journal. Their Trusted Information Sources. Source: Nielson. Ag Use of Internet . Source: Successful Farming.

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A Social Experiment

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  1. A Social Experiment Mark Green, VP Innovation

  2. Social “Smoshal”. Give me my paper! How do we engage them?

  3. The Digital Landscape

  4. Social Media Activity Source: Farm Journal

  5. Their Trusted Information Sources Source: Nielson

  6. Ag Use of Internet Source: Successful Farming

  7. So? Where to Begin…

  8. Listen…sentiment, source, volume

  9. Create Your KPI’S

  10. Begin The Listening Process

  11. www.tweettone.com

  12. Identify Influencers…and impact on conversations.

  13. Create a Social Graph(The Pattern of Social Relationships Between People)

  14. Create a Home Base…

  15. Engage in dialog and become a trusted partner.

  16. …Then Create Outpost

  17. Begin Engagement Add Content Build Relationships Test Ideas Grow a Profile Listen Experiment Make Connections Be useful Play

  18. Finally, Create Advocates

  19. Tools of the Trade

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