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Aphrodite

Perpetual.beauty. Aphrodite. Chair.members. Founder: Anthony.Stravlo Co-owners: Samantha.Maroff Brandon.Thomas Ganbaa Chynna . Collins. Executive.summary.

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Aphrodite

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  1. Perpetual.beauty Aphrodite

  2. Chair.members Founder: Anthony.Stravlo Co-owners: Samantha.Maroff Brandon.Thomas Ganbaa Chynna.Collins

  3. Executive.summary Aphrodite is a full service makeup and skincare business offering skincare consultations, makeup applications and a full time in house dermatologist dedicated to bringing our clients uncompromised value and customer service.

  4. Our.mission • To provide personalized beauty through makeup and skincare education that benefits all of society.

  5. What.we.areWhat.we.aren’t Cookie Cutter Pushy Product oriented Celebration of Product Central Ad driven Customized Customer oriented Educating Celebration of Women Global Editorial driven

  6. Competitive.advantage A look at competitors in the Oklahoma City metro area: Spa’s/Salons

  7. Competitive.advantage Sephora/Ulta- serves middle to high end clientele. Offers wide range of beauty and skincare with sales associates Dillard’s /Macy’s– Serves middle to high end clientele. Offers makeup applications and skincare consultations with sales associates Balliet’s- Serves high end clientele with extremely personalized beauty and shopping experience. Salon/Spas- serves middle to high end clientele. Offers limited range of skincare and beauty. Specializes in services ie: facials/massages

  8. Competitive.advantage Keys to success: • In house dermatologist offering skincare treatments and consultations • Makeup applications by industry insiders recruited from around the country • Estheticians vs. Sales associate • Customized Beauty vs. Selling Product

  9. Marketing.strategy We understand customers are our best word of mouth. At Aphrodite we have created the following means to market Aphrodite as the “go-to” destination for beauty and skincare: • Advanced client tracking to build report with customers to guarantee personalized treatment • Image placement in editorial work (TV/magazines/internet)

  10. Sales.forecast

  11. Sales.forecast

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