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CEO BLOG 3/2/12 Taking Stock

Claire Green, Professional Leader Nutrition & Dietetics & Katie Wylie Senior Communications Advisor. CEO BLOG 3/2/12 Taking Stock. One of my main objectives over the past year has been to really take control of my health……

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CEO BLOG 3/2/12 Taking Stock

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  1. Claire Green, Professional Leader Nutrition & Dietetics & Katie WylieSenior Communications Advisor

  2. CEO BLOG 3/2/12Taking Stock • One of my main objectives over the past year has been to really take control of my health…… • It was also important to me to model the kind of behaviour CMDHB promotes and encourages in our community. Obesity is a very real issue for our community and I wanted to support our efforts to change that by first changing myself……. • So over the past year, I’ve lost 20kg by eating and drinking less, and moving more. But I still have another 8kg to lose before I’m light enough to fulfil one of my lifelong ambitions – a 12,000 foot parachute jump. Although I want nothing more than to throw myself out of a plane and achieve this goal, I just can’t shift that last bit of weight. The number on the scales isn’t moving…….. • Does anybody have any suggestions (surgery not included)? I need your advice…

  3. CEO Blog 10/02/2012A BIG Idea “Your responses also reiterated to me what a common challenge weight loss can be, not just for me but for many of us and for many people in our community. For that reason, I want to share with you a suggestion someone made which I’ve been thinking about – that we, CMDHB staff, collectively aim to lose say 1000kg over the next six months.”

  4. Making it happen • Joint project Dietitians + Communications Team • CEO • Staff asked to suggest name for the challenge • MiddleNOmore launch held on 30th March • Coffee with CEO • 20 Week Challenge • Finish Date 17th August No additional funds/resources

  5. Tools • E learning Tackling Obesity (Ferguson, Buzink & Marshall 2011 CMDHB) • 4 Modules • Assessment Engagement and options for action • Healthy Food Choices • Physical Activity for Weight Management • Improving Motivation and Encouraging Behavioral change • MiddleNOmore Intranet site • More information • Links to resources/websites • Physiopac • Database • Personalised Activity Program

  6. Communication/Information • MiddleNOmore site • Regular updates • Physiopac • Weekly e-mail reminder • Lunch Time Drop in sessions • Daily Dose Communication e-mail • Weekly weight loss Update + Handy hints

  7. Daily Dose

  8. Options

  9. Numbers registered

  10. Numbers Participating

  11. Starting Out • Average start weight 87.1kg • Range 42kg*-207kg • Motivators/Bucket list • Wanting to run a marathon • Wanting to look good for a particular event • Wanting to get pregnant/IVF • Wanting to be able to play with children/grandchildren

  12. Percentage who lost weight

  13. Average weight lost

  14. Success stories “You need to work out what works for you and then maintain it. It’s hard, especially when we’re away from home with other people. But I do the best that I can and then carry on when I get back home.” “To get something off the shelf, put it on and know that it fits and looks nice is just the most amazing feeling. It makes everything worthwhile.”

  15. “Losing weight isn’t easy. It’s really a journey,” says Carmel • “I enjoy that other people want to do the same. They see I’m a happier and lighter person and say ‘if she can do it, I can do it’. • “The follow-on is a bigger sense of achievement than just me losing the kilos.”

  16. Did we achieve our goal?

  17. Total Loss

  18. But how do you measure success? • All will continue to loose weight • 69% would participate in another weight loss challenge • Media coverage to community highlighting issue Participants comments • I started off well and lost 3.5kgs - one of my goals when I started was to lose weight and get pregnant - I am so happy that I have achieved my goal”. • “Whilst I have not lost much weight I have changed my habits and we have cut out fizzy drinks at home and the whole family first choice is now water” • “I have managed to achieve my goal and complete (and survive) my first ever 5km run

  19. Participant Feedback • Internet too slow • More human interest stories • Easier process to enter weights • Fortnightly rather weekly weigh in • Teams and incentives to increase motivation • Time to do PEP – Perhaps set up stations at lunch time/after work.

  20. Reflections • Preparation • Test your systems • Need whole system approach • Food service • Support for people to be more physically active • Good leadership – CEO • Need ongoing input/support to maintain motivation

  21. Questions

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