PPC Bid Management Company

2. PPC Bid Management Company

4. Bid Management Goals • Increase branding by driving lots of impressions while staying under a target CPM. • Increase site traffic by driving lots of clicks while staying under a target CPC.

5. Bid Management Goals • Increase leads by driving conversions while staying below a maximum CPA. • Increase sales by driving conversions with a positive ROI.

7. Bid Management Pitfalls • You may find yourself potentially hurting your account performance if you don’t consider the entire conversion path. • If your bids are purely based on last-click attribution data, you may start to narrow the upper portion of your funnel, leading to problems down the

8. Bid Management Pitfalls • Understand the typical delay until a conversion happens. You should factor this into your look back windows. • If your bids are purely based on last-click attribution data, you may start to narrow the upper portion of your funnel, leading to problems down the

10. USA INDIA Plot No. 34B, Lower Cellar, Dwaraka Sinman, HUDA Heights, Near Lotus Pond, Rd No. 12, Banjara Hills, Hyderabad, Telangana – 500034 Phone: +91 96429 94940 Email: info@waspmobile.com 5301 N Federal Hwy Suite 180 Boca Raton, FL 33487 Phone: 1 (561) 409 5666 Fax: 1 (800) 516 3591 Email: info@waspmobile.com Social Profiles: https://www.facebook.com/waspmobile https://twitter.com/waspmobile https://plus.google.com/+Waspmobile/posts

11. Thank you!