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This Presentation offers information about data driven marketing and why it is useful for all companies in digital marketing world for generating leads. Knowing what your customer is looking at will not only rule out fishy sales strategies but also revolutionize the way we approach the consumer. If you’re looking to intrigue your consumer through data driven marketing then you’re at the right place- https://goo.gl/lAc3iW
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WHY DATA DRIVEN A look into the new approach
What is Data Driven Marketing? • A new approach that gives priority to analysing data in order to better understand Consumer Behaviour. • Widely popular approach with many Digital Marketing Agencies • Uses insight driven analysis to arrive at powerful marketing decisions
Analysing Data gives better insight into - • what your customers like and dislike • demographics • online activity • shopping patterns • decision making factors
Tracking Conversions & Improving Sales The greatest benefit of a Data Driven approach is that one can easily track every campaign, the conversions it leads to and thus, improve sales. • The higher the conversions, the lower the cost per unit for advertising • With lower costs, once can optimize ROI better
Predictive Analysis & Improvising Campaigns • Predictive Analysis is when you study past data to predict how a future campaign would perform. • Data gives you insights into every campaign and every ad that you run online. • Based on this you can arrive at various conclusions on consumer behaviour and their online activity. • Thus, you can improve campaigns on a daily basis based on yesterday’s data.
Result Driven Data Driven approach is extremely result driven. Here are some statistics that will re-inforce the same (source: aabacosmallbusiness.com) - • 33% businesses gain more knowledge of customers • 49% maximize effectiveness of investments • 77% are confident in the data-driven approach (
Be Smart & Analyze Data The next time you brainstorm for a marketing campaign, approach data first!
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