SEO Friendly Website

1. SEO Friendly Website • Building a visually stunning website is not enough to ensure any success for your online presence.

2. What is SEO Friendly Website Search Engine Friendly Website or User Friendly Website • The website has to be designed, written and programmed to rank in the major search engines. Because the search engines are trying to satisfy their target audience with relevant content/web pages. • A search engine friendly website design should satisfies multiple groups: i.e humans and technology…e.g. searchers and search engines.

3. Why SEO Friendly Website is Important Nowadays market is very competitive. People search everything in online. So it is vital for every companies or organizations to have an online existence and also important for the website visibility in the search result for business growth when people search through related keywords. So, SEO friendly website plays vital role for better search engine rankings and very helpful to get new business .

4. How to Create SEO Friendly Website • Keyword Abuse • Onpage optimization • Avoid dynamic and relative urls • HTML Sitemap • 301 Redirects • Indexable Content • Crawlable link structure • Reduce Website Load Time • Add Social Elements • Keyword Usage and Targeting • Keyword Domination

5. Indexable content • Search Engine can understand content in HTML (or) Text format and it will crawl easily • Spider will ignore the Images, flash files and other non-text content • So we can use the content in HTML format and also to use HTML Tags.

6. Crawlable Links “Crawlable Links” means the links within your web site can be discovered and followed by search engine spiders.  Spiders or bots are programs that search engines send out to find and re-visit content (web pages, images, video, pdf files, etc). If a search engine spider cannot follow a link, then the destination page will either not be included at all, or exist in the search engine’s database but not be included in the universe of web pages available to search results.

7. Reduce Website Loading Time Website load time plays vital role for SEO friendly website because if website load time is high then most probably new visitors will leave the site before opening. It is not only cause loss of the visitors . It also increases the bounce rate which is very bad in the SEO point of view. So we need to reduce the loading time.

8. Reduce Website Loading Time * Break up long pages into several shorter pages. * Remove any unnecessary elements from the page. * Remove unnecessary codes. * Use cascading style sheets (CSS) instead of table based design. * Reduce the size of image files and also save in proper format. * Define image height and width with tags.

9. Add Social Elements Nowadays social signal plays most important role for SEO friendly website design because it is not only helpful to increase visitors . It is also very helpful to maintain good rankings in SERP. So it is very crucial for designers to add a social elements like Twitter button, Facebook button, Google plus button etc.

10. Keyword Usage and Targeting * Keywords are mainly for fundamental to the search process * Search Engines crawl and index the content of pages around the web and they keep track of the pages in keyword based indices. * Search engines are storing 25 billion web pages all in one database, the engines have millions and millions of smaller databases, each centered on a particular keyword term or phrase. This makes it much faster for the engines to retrieve the data they need in a mere fraction of a second.

11. Keyword domination * Keyword dominate our search intent and interaction with the engines. While peoples are searching with any keywords, the engines matches pages to retrieve based on the words entered into the search box. * Ex: Web Development Company & Website Development Company * Based on the spelling, punctuation, and capitalization of those keywords provide additional information that the engines use to help retrieve the right pages and rank them.

12. Keyword Abuse Using keywords and key phrases within your website is an SEO technique to get your website ranking high and easily indexed by Google. However, there is such thing as SEO keyword abuse, and it means the website is implementing an overload of keywords to try to rank high within the system. This tactic almost always does more harm to your Website.

13. Onpage Optimization On Page optimization is a very first step of SEO which every webmaster should look into. It will help search engines understand your website better, it will also help users to understand what is your website about and use the navigation properly. • * Keyword Research • * Meta Tags Creation • Title Tags • Description • Keywords * Content Optimization * Image Alttags & Title Tags * Keyword Density * Site Map Optimization

14. Sitemap HTML Sitemap * HTML sitemap is the most important techniques to distribute link juice efficiently within your site. It is actually a page of your website that links to all the important pages on your website. It is most valuable for human visitors. It allows the visitors to quickly find out any page within your website. XML Sitemap * Xml site map for search engine purpose

15. 301 Redirects • 301 redirection is the most helpful method for webpage redirection. If you change filename or move pages to a new domain then it is the safest method. It includes mainly two things: * Inform search engine that pages has been moved to new location and it requires re-indexing. * Inform search engine that page has been renamed and requires re-indexing.