1 / 34

Fighting Against

Fighting Against. Corporate Tobacco. Everyone Knows…. Tobacco abuse is bad for you. Cancer Heart disease Emphysema Cough Yellow teeth Smell. But…Teens Still Abuse Tobacco. 17.7% of Wisconsin high schoolers are regular smokers That’s 57,200 teens!

wattan
Download Presentation

Fighting Against

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Fighting Against Corporate Tobacco

  2. Everyone Knows… • Tobacco abuse is bad for you • Cancer • Heart disease • Emphysema • Cough • Yellow teeth • Smell

  3. But…Teens Still Abuse Tobacco • 17.7% of Wisconsin high schoolers are regular smokers • That’s 57,200 teens! • Almost 3.5 times the population of Sawyer County

  4. So the BIG Question Is WHY? • Peer pressure • Parent(s)/Guardian(s) smoke • Want to fit in/look cool • Boredom

  5. #1 Reason People Abuse Tobacco Is… BIG TOBACCO

  6. Why Do They Do It? • From the Mouth- of Philip Morris : • “Our one all-consuming ambition is to create wealth for the owners of Philip Morris. "

  7. Why Teens? • The earlier you start smoking, the more likely you are to become strongly addicted to nicotine. • Teens are extremely brand-loyal. • 88% of smokers started at or before age 18. • Teens are more likely to ignore the future health consequences of their actions.

  8. Meet Big Tobacco "It is important to know as much as possible about teenage smoking patterns and attitudes. Today's teenager is tomorrow's potential regular customer . . .” 1981 Philip Morris market research report on young smokers

  9. We Don’t Want Children to Smoke… “We do not want children to smoke -- not only because it is illegal to sell cigarettes to minors in every state, but also because children lack the maturity of judgment to assess the health risks associated with smoking.” “Working for a Tobacco Company” http://www.rjrt.com/careers/COhr_working.asp Reynolds American Tobacco Company, 2004

  10. How They Get You • Research – The tobacco industry studies you to learn exactly what you want and how to give it to you. • Branding – The industry creates brands that appeal to teens. • Advertising – They promote those brands anywhere and everywhere.

  11. Branding • Teens LOVE brands. • Teens use brands to signal who they are. • Brands say something about the people that own or use them. • Marlboro is one of the most powerful brands ever created.

  12. Branding McDonalds

  13. Branding Facebook

  14. Branding Target

  15. Branding Monster

  16. Branding Merrill Lynch

  17. Branding

  18. Branding

  19. Big Tobacco Marketing Budget • Apple, Inc. made 8.24 billion dollars in profits in 2009 • That’s nothing…Big Tobacco spent over $12.8 billion in just their advertising • That’s over 35 million dollars per day

  20. Big Tobacco in WI • Big Tobacco spends an estimated $274,000,000 in advertising in WI alone! • That could buy a iPhone 5 for EVERYONE under the age of 18 in WI

  21. Big Tobacco Marketing

  22. How They Keep You “Tobacco products uniquely contain and deliver nicotine, a potent drug with a variety of physiological effects." 1972 RJR research and planning memo

  23. How They Keep You • The tobacco industry treats nicotine as a drug and adds ammonia to speed inhaled nicotine to the brain. • Between 1998 and 2004 Big Tobacco increased nicotine levels in cigarettes by over 10% • 2006 Massachusetts Department of Public Health study

  24. Lies, Lies, Lies, Lies Big Tobacco once said: “Cigarettes are no more addictive than Twinkies”

  25. Tobacco Death Toll in WI

  26. Fighting Back With FACT • Youth-led movement –5,000+ members • Not a “Don’t smoke” campaign • Taking action through FACTivism • Not against smokers • Countering Big Tobacco’s marketing • Reversing Big Tobacco’s deadly trends

  27. Fighting Big Tobacco in WI • FACT + activism = FACTivism • Activism: Any action that seeks to bring about change • Your are a FACTivist!

  28. Making a Message Stick • Getting Attention • Making a Connection • Providing Information

  29. FACTivism

  30. FACT Has Made An IMPACT! • Helped decrease youth smoking rate from 33% (in ‘01) to 17% (in ‘09) • Instrumental in making WI smoke-free • Advocated for cigarette tax increases • Empowered thousands of WI teens

  31. The Fight Isn’t Over Big Tobacco’s new products may smell and look like candy but they are far from it!

  32. www.fightwithFACT.com Design a custom profile>>>Get FACTivism ideas>>>Earn FREE FACT gear!

  33. If Nothing Happens…They Win

  34. Reverse the Trend Fight with FACT

More Related