HOT 104.5: KNOXVILLE, TN Interactive Success Story AFTER SCHOOL AMBUSH

1. HOT 104.5: KNOXVILLE, TNInteractive Success StoryAFTER SCHOOL AMBUSH Promotion dates: march 16-April 25, 2010 Hot 104.5 and pellissippi state partner together to reward local high school students with the HOT after school ambush. Students are encouraged to vote for their school by texting the first 3 letters of their school name to “41522 or voting online at www.hot1045.net Each student received a bounceback message from our sponsor, Pellissippi state. The listeners could opt into a database to receive more information about attending pellissippi state. Each Thursday night we announced the winning school and opened up the phone lines so that students from that school could do shouts to their friends. On Friday, Joey tack and the hot squad invaded the winning school from 3pm-4:30pm fully equipped with music, prizes, games and more! Finally, the school with the most over all votes won the “ultimate ambush” which was a private concert at their school featuring jacko, taiocruz, and Iyaz! *Hot 104.5 received: 487,184 text entries* *Students were limited to 5 text entries per day Revenue generated for after school ambush promotion: $7500