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Two Paths to Opening Doors with Donors part 4

Two Paths to Opening Doors with Donors part 4. Strategic Prospect Research. 2011 Annual AFP Statewide Conference INSPIRE YOUR PRACTICE July 22, 2011. Two Paths: Proactive Research. Path #1 = Friendraising  working through people Path #2 = Proactive research  working through data.

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Two Paths to Opening Doors with Donors part 4

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  1. Two Paths to Opening Doors with Donors part 4 Strategic Prospect Research 2011 Annual AFP Statewide Conference INSPIRE YOUR PRACTICE July 22, 2011

  2. Two Paths: Proactive Research • Path #1 = Friendraising  working through people • Path #2 = Proactive research  working through data

  3. Building Your Support Base

  4. Proactive Prospect Research By engaging in Proactive Prospect Research, you will: • know when you have a high affinity/high capacity donor hiding in your donor database • find new potential donors who have not yet donated to your organization Proactive Prospect Research involves identifying: • Potential Connections • Financial Information • Relevant personal background information

  5. Proactive Prospect Research: The Smart Way! Stay away from the Pitfalls of Prospect Research! • Identify the list of prospects • Start with your profile • Come up with a plan of relevant resources • Set a time limit

  6. Proactive Demo: New Prospects Topic: Arizona wildlife rescue group that helps care for sick wildlife of all types. Keywords: wildlife, conservation, animals Nonprofits with similar missions Newspaper Databases Biography Databases Google News - Advanced

  7. Proactive Prospect Research: Existing Donors Your donor database houses your best prospects in terms of affinity. Find those donors who are just waiting for the right approach to give more.

  8. Proactive Demo: Donor Database Noza Prospect Research Profile *You’ll need a Pima County Public Library account to access this database. +Biography Reference Center, Britannica Biographies, MasterFILE Premier, TOPICsearch

  9. Remember to avoid the pitfalls!

  10. Proactive Demo: Donor Database **You’ll need to visit a branch of the Pima County Public Library or another Foundation Center Cooperating Collection to access these databases.

  11. Remember to avoid the pitfalls!

  12. Proactive Demo: Donor Database

  13. Remember to avoid the pitfalls!

  14. Breakout: Brainstorming Session • Name two other local nonprofit organizations that share the same values or have a similar mission to your organization. • What are three key words or phrases that describe the things your nonprofit addresses?

  15. Resource List for Prospect Researchers • Pima County Public Library Grants & Nonprofit Info Center’s prospect research webpage • Visit the Arizona State Library for a list of databases free to AZ residents • For access to the Foundation Directory Online, go to any PCPL branch library or find the closest Foundation Center Cooperating Collection to you • See your handouts for Foundation Center Institutional Donor profile and NOZA Individual Prospect Profile samples

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