Why Customers Need Information Integration ?

1. Why Customers Need Information Integration ? Jadranka Zec Information Management Sales Representative IBM Hrvatska

2. Market Dynamics DB • Many of the things customers are trying to do require a cross-discipline approach • Customers are demanding a single vendor approach that provides flexibility to address different problems in different ways • Our market opportunity is to capture the convergence of these needs and offer a unified platform approach ETL/Data Placement/ Replication BPI Analytics & Reporting EAI Data Access & Federation App Server Text Search & Analytics ECM Portal / EII WCM Business Integration Market

3. From CEOs: “Now It Is About Growing The Top Line While Keeping The Bottom Line In Check.” 60% + of CEOs: Need to do a better job capturing and understanding information rapidly in order to make swift business decisions. Only 1/3rd of CFOs believe that the information is easy to use, tailored, cost effective or integrated. 85% of information is unstructured. 30-50% of design time is copy management. Customers Employees Transactions Partners Organizations Products Financials 42% of transactions are still paper-based. 30% of people’s time: searching for relevant information. Web Content e-Mails Databases Media Reports Documents The average billion dollar company: 48 disparate financial systems 2.7 ERP systems 40% of IT budgets may be spent on integration. Sources: IBM & Industry Studies, Customer Interviews, 2004

4. Most Major Business Initiatives Rely on Integrated Information All of these business initiatives need information that is: • Accessible • Authoritative • Consistent • Timely • Complete

5. Information Integration Issues Are Complex • Multiple sources for the same business definition (Where is my information?) • Lack of standards or consistent semantic meanings across systems (How do I get it when I need it?) • Embedded business intelligence • Evolving transformation requirements (What does it mean?) • Need for batch and real-time and service oriented architectures (How do I get it in the form I need?) • Extreme data volumes (How do I get it where it needs to go?) • Business rules for resolving data conflicts (Can I trust it?) • Ownership and accountability (How do I control it?)

6. “Data integration and data quality are fundamental prerequisites for the successful implementation of enterprise applications, such as CRM, SCM and ERP” 0 10 20 30 40 50 60 70 80 90 100 Ted Friedman, Senior Analyst Gartner Research Critical Factors for Successful Data Integration Ensuring adequate data quality Understanding source data Creating complex transformations Creating complex mappings Ensure adequate performance Collect and maintain meta data Finding skilled programmers Providing access to meta data Ensuring adequate scalability Integrating 3rd party tools Ensuring adequate reliability Source: TDWI World Conference 2003

7. What’s needed… a Consistent, Repeatable, Rapid Approach to Integrating Information Solutions across systems Understand Cleanse Federate Transform Can your employees see recent customer activity and total relationship history across systems? Does your data sources contain what you think they do? How do you match different records with the same and slightly different meanings Can you deliver & update all the data in a timely manner? How is the demand for a new product going across channels and how does it compare to previous introductions? How do you plan to keep all the data synchronized across systems? How can you correct and improve the quality of your data? Which sources contain the right data for this project? Does your data mean what you think it does? It what state is it in? How do you standardize the format of the surviving hybrid records? Is your data sent to users based on events or content? Where does your supply chain stand across your geographies and your total global spend with each supplier? Time To Value

8. WebSphere Information Integration A strategic information integration platform to help enterprises become on demand businesses Business Intelligence Risk and Compliance Corporate Portals Infrastructure Rationalization Master Data Management Business Transformation ion

11. T–Mobile Croatia T-Mobile|Croatian mobile operator, part of the multinational T-Mobile family with 1.74 million customers and signal coverage higher than 98%. . Problem Solution Result T-mobile have number of different billing components and CRM systems separated for prepaid and contract customers.Customer data start to multiplicities when real data stays hidden and in inappropriate state for analysis. Integration and cleanup of their business data become top priority as mobile market groves. Data warehouse system based on integration of data from different billing systems and extensive data cleansing such as unification of addresses and customer deduplication. Integration which will make possible to implement strong KPI methodology for whole enterprise. • High quality of customer data improved and focus company marketing strategy to increase number of customers and give better services. • Implementation of KPI methodology with immediate results thru indicators which precise describe enterprise and lead to problem solution and improvement.

12. Situation Problem Solution Results Heightened company management Lukoil-Perm|JSC Lukoil-Perm became a reality in 1995 as a part of Lukoil, a largest Russian oil&gas company Heightened company management due to consolidation of information from isolated infrastructures (including SAP R\3) and improvement of access to the information Lukoil-Perm incorporates 9 subsidiaries. It needed to unite companies’ information infrastructures (SAP R/3, Capital CSE and others). It’s difficult to track without market and company information. It needed to plan the versions of market and company conditions for decision support. IBM/Ascential reduced data integration effort and that shortened time getting expected information for managers of subdivisions and business-users.

14. Thank You