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How Training Supports an Organization’s Strategy. What is a Business Strategy?. A plan that integrates the company’s goals, policies, and actions. The strategy influences how the company uses: physical capital (plants, technology, and equipment) financial capital (assets and cash reserves)
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What is a Business Strategy? • A plan that integrates the company’s goals, policies, and actions. • The strategy influences how the company uses: • physical capital (plants, technology, and equipment) • financial capital (assets and cash reserves) • human capital (employees) • The business strategy helps direct the company’s activities to reach specific goals.
Flow of Strategy Development Organization’s External Environment Legal Environment Labor Market COMPETITIVE STRATEGY Employee KSAs Labor Relations Corporate Culture Core Technology Organization Structure HUMAN RESOURCE STRATEGY HRD Strategy Economic Conditions Competition Organization’s Internal Environment
Review...Strategy Formulation • Mission • Goals • External analysis • Internal analysis • Strategic choice
S W O T Analysis • Internal Strengths • Internal Weaknesses • External Opportunities • External Threats
Strategic Choices - 1 • Competitive Strategy • Market leader • Prospector, innovator • Cost leader • Defender
Environmental Stability Factors –What role do these play in strategic choice?
Strategic Choices - 2 • Business Strategies • Concentration • Increase market share, reduce costs, create/maintain market niche • Internal growth • New market/product development, innovation, joint ventures
Strategic Choices - 3 • Business Strategies • External growth • Acquire vendors/suppliers, buy businesses, expand into new markets • Disinvestment • Liquidation, divesture
Structure Follows Strategy Mission, Strategy, Technology, Structure Relationship
Structure Follows Strategy • Organizational design • Mechanistic vs. organic • Decision authority • Centralized vs. decentralized • Division of labor • Line vs. staff, product vs. geography, function vs. core technology
Strategy impacts training by influencing: • Focus: current or future • Need: employee vs. team, unit, or division. • Availability: restricted vs. open • Trigger: systematic plan, occurrence of problem, spontaneous • Relative importance