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ALSA Sep-Oct Council 2011 Marketing Report

ALSA Sep-Oct Council 2011 Marketing Report . Goals. Goals. Internal Marketing function to align with ALSA vision and portfolios objectives (competitions, education) External Effective communication with LSSs Increase visibility domestically & internationally

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ALSA Sep-Oct Council 2011 Marketing Report

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  1. ALSA Sep-Oct Council 2011 Marketing Report

  2. Goals

  3. Goals Internal • Marketing function to align with ALSA vision and portfolios objectives (competitions, education) External • Effective communication with LSSs • Increase visibility domestically & internationally • Strengthen reputation in the legal community

  4. Major Projects • O-Week Merchandise • to be ordered before the end of year • To be distributed before o week • Imprimatur revamp • Regular newsletter (build up database - distribute it domestically and internationally ) • Synergise with e-periodicals • Source of ALSA happening • Readily accessible! Link on website (readily to send to all LSSs), facebook, twitter, google+ etc

  5. Major Projects • New initiatives • Decentralised marketing – ALSA shirt person on campus • Videos More ideas during brainstorm breakout group

  6. Progress So Far

  7. Progress So Far

  8. Where to from now?! Oct 2011 to July 2012: Monthly Newsletter to members/ on the website. October Council : gather information from ALSA council (representatives from all law societies) for O-week merchandise (i.e. numbers, postal addresses, merchandise ideas, O-week dates etc) Late Oct to early November: formulate content on the merchandise; research/plan/budget (incorporate ALSA Conference materials etc) Mid - Late November: start ordering merchandise and put ideas into production Mid December: Production of merchandise should be finalised Jan - Feb: Post merchandise to law schools around the country for O-week Post O-week : More ideas and initiatives to promote ALSA Conference March – July: Implement new initiatives and promote ALSA Conference

  9. I Want You O Week Merchandise • Consolidate merchandise item ideas • Please fill out the following form ALSA O Week Merchandise Request Form Break out group: - O Week Merchandise - Newsletter Revamp - New Initiatives

  10. Contact Detail Kelly Xiao Email: marketing@alsa.asn.au

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