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EMBA Presentation

EMBA Presentation. September 5 th 2014 Dolly Borsato -Vassal. First Order of Business. Obtain Your Western Identity WHY? HOW? Have your Student Number and Access Code on Hand OH NO- I don’t have my Access Code! Go to www.lib.uwo.ca/business/westernidentity.html

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EMBA Presentation

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  1. EMBA Presentation September 5th 2014 Dolly Borsato-Vassal

  2. First Order of Business • Obtain Your Western Identity • WHY? • HOW? • Have your Student Number and Access Code on Hand • OH NO- I don’t have my Access Code! • Go to www.lib.uwo.ca/business/westernidentity.html • I did everything you told me to do and I still can’t get it….. • Help is available at the Business Library

  3. Second Order of Business The nitty gritty of the Business Library What Resources do you have?How can they help me?

  4. 1. The World is Your Oyster • Country Information: • Economist Intelligence Unit • Business Monitor International • Marketline • EMIS (Emerging Markets Information) • World Data • World Competitiveness Yearbook • 7. Political Risk Yearbook

  5. 2. The Competition Identify who is out there already working in the industry in which you are planning to work.

  6. Company Information: Mergent Online Thomson One (Use Internet Explorer 9 or lower) (analyst rpt) MarketLine Advantage (SWOT analysis) Factiva Bloomberg Capital IQ Lexis Nexis PrivCo D&B Million Dollar Database

  7. 3. The IndustryObtain an understanding of the current state of the industry

  8. 4. The Client: Market ResearchDetermine successful means by which you can identify, attract, convince and retain your client

  9. 5. The Word on the StreetFind out what reputable publications are discussing regarding the companies and the industries • Lexis Nexis • Trade PubSmaller News • BusinessSourceComplete • Harvard Business Review • FactivaG&MWSJNational Post ProQuest BusinessScholarly | Trade Pubs FT.com

  10. Search tips: • Use “quotes around phrases”“environmental impact” • Use brackets for similar terms • (non profit OR nonprofit OR not-for-profit) • Use the AB Abstract field to narrow your searchAB(donation OR Corporate giving) • Play around with the search terms you use

  11. Datastream • BloombergCapitalIQ • WRDSWharton Research Data 6. Where Do I Find Data?

  12. 7. Dotting the “i”s and Crossing the “t”s • Give credit where credit is due.Use the library CITATION guide to create your bibliographyChicago Style APA Style • Assess your sources – Are they Relevant, Reputable, Accurate, Unbiased, CurrentGoogle is neither unbiased nor reliable. • Explore the resources available to you via the library. Books in paper or ebooks. Databases. Course guides. Chat service………….

  13. 7. Mine the expertise of the library staff We are here to help you work through the various business scenarios you envision. Ask us buslib@ivey.uwo.ca519-661-3941CHAT With Us Hours:Mon-Thurs 8:30-8 | Fri 8:30-4:30 | Sat-Sun 11-5

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