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Franchise. By: Charles Kaup. How franchises work. A large company grants the right to a individual or or company to market, and sell their product in that area, and they in turn pay a fee to the large company. What is a franchisee/franchiser.
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Franchise By: Charles Kaup
How franchises work • A large company grants the right to a individual or or company to market, and sell their product in that area, and they in turn pay a fee to the large company
What is a franchisee/franchiser • Franchisor is a person who allows the franchisee to to use the supplier’s trademark, and distribute their goods • Franchise then pays the supplier a fee for using their product
History of Franchising • In the 1840s several German ale brewers allowed certain taverns the right to market their ale • Peddlers in early American history were also considered a form of franchising because of how they went town to town
More history of Franchising • Singer Sewing Machine Company used franchising to distribute their machines over a large area
Advantages of Franchising • An alternative to chain stores which avoids the investment and liability that a chain has • Allows the franchisee to take advantage of the fact that the business or brand is well known
Still advantages of Franchising • You’re less likely to fail if you work in a franchise • Easier financing
Disadvantages of Franchising • The Franchisor’s success is dependant on the Franchisee’s success • Franchisee has little or no say on how the business is run • Required to use the franchise’s supply network
MOAR disadvantages • The fees from the franchisor take out a chunk of your profits • Others might damage your business reputation
SEVEN ELEVEN • A franchise of convenience stores • There doesn’t seem to be any in Lincoln so I’ve never seen one out in the wild • They have more than 48,000 stores, even more than McDonald’s • Company has its origins in 1927
Summary • Franchises are more secure, and cheaper than chain stores • 7 Eleven is a franchise that does franchise stuff • It has its advantages and disadvantages • Yay franchises
Credits? lol • Thanks to the internet for providing me this information that I found with Google searches • I do not understand the purpose of this slide • That is it • Oh yeah I got most of my stuff from here and here and maybe here