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WayShopy Marketing Pvt. Ltd. e-commerce

WayShopy E-Commerce or Electronic commerce is a process of buying, selling, transferring, or exchanging products, services, and/or information via electronic networks and computers<br>

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WayShopy Marketing Pvt. Ltd. e-commerce

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  1. WayShopyAPresentation on WayShopy Marketing Pvt. Ltd. E-COMMERCE

  2. Table ofContents • E-Commerceoverview • Definition ofe-commerce • Brief history ofe-commerce 1. • E-Commercecategories • Two majorcategories • Othercategories 2. • Benefits ofe-commerce • Benefits toorganizations • Benefits toconsumers 3. 4. Businessapplications 5. Onlineshopping 6. Interesting facts andfigures 7. Summary andConclusion

  3. WayShopyE-CommerceOverview • Definition ofE-Commerce • Brief History ofE-Commerce 1

  4. Definition ofE-Commerce  E-Commerce or Electronic commerce is a process of buying, selling, transferring, or exchanging products, services, and/or information via electronic networks andcomputers

  5. WayShopyDefinition ofCommerce • The exchange of goods and Wayshopyservices formoney • Consistsof: • Buyers - these are people with money whowant to purchase a good orservice. • Sellers- these are the people who offer goods and services to buyers. • Producers - these are the people whocreate the products and services that sellers offerto buyers. 5

  6. History ofE-Commerce  E- commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT), allowing businesses to send commercial documents like purchase orders or invoices electronically.

  7. History of E-Commerce • The growth and acceptance of creditcards • Automated teller machines(ATM) • Telephonebanking • Airline reservationsystem 2

  8. History of E-Commerce • The Internet commercialized and users flocked to participate in the form of dot-coms, or Internetstart-ups • Innovative applications ranging from online direct sales to e-learningexperiences

  9. History of E-Commerce • Many European and American business companies offered their services through the World WideWeb. • Since then, People began toassociate a word “e- commerce”

  10. Types ofCommerce Commerce Electronic Commerce Physical or TraditionalCommerce Internet Commerce  Business focused e-commerce Consumerfocused e-commerce 

  11. Different types ofE-Commerce Business (organization) Customer (individual) Business (organization) B2B (e.gTPN) B2C (e.gAmazon) Customer (individual) C2B (e.gPriceline) C2C (e.geBay)

  12. Examples • A :www.wayshopy.com,Snapdeal,flipkart • Let’svisitthesewebsitesinturnanddiscussitsfeatures.

  13. What are the advantages of e- commerce? • To consumers (think about the consumer buying process: search, evaluate andexecute): • To businesses (think about the common objective of everybusiness):

  14. Discussion • How should different departments participate in an e- commerceproject? • Management • Marketing • Production • Finance • Procurement • Customersupport

  15. THE PROCESS OFE-COMMERCE

  16. E-CommerceCategories • Two majorcategories • Othercategories 3

  17. Two MajorCategories • Business-to-consumer (B2C): • Online transactions are made betweenbusinesses and individual consumers. E.g. Amazon.com, eBay.com. • Business-to-business(B2B): • Businesses make online transactions withother businesses.

  18. OtherCategories • Consumer-to-consumer(C2C) • Mobile commerce(m-commerce) 4

  19. Benefits ofE-Commerce • Benefits toorganizations • Benefits toconsumers 5

  20. Benefits toorganizations • Globalreach • Costreduction • Extended hours:24/7/365 • Customization • Improved customerrelations

  21. Benefits toconsumers • More products andservices • Cheaper products andservices • Instantdelivery • Informationavailability

  22. WayShopyBusinessapplications • Email • Instantmessaging • Online shopping and ordertracking • Onlinebanking • Shopping cartsoftware • Teleconferencing • Electronictickets

  23. OnlineShopping • Online shopping is the process of buying goods and services from merchants who sell on theInternet • Online consumers are evenly split between men and women and tend to be better educated, younger,and more affluent than the generalpopulation

  24. Online Shopping • Advantages: • 24-houraccess • Ability to comparisonshop • The in-homeprivacy • Variety 6

  25. Online Shopping • Favourite websites for shopping include those featuring: • Event tickets • Online periodicalssubscription • Flowers andgifts • Consumerelectronics • Travel

  26. WayShopyOnline Shopping 7 How do you buysomething

  27. Interesting Facts and Statistics  Every 1.2 seconds, a Canadian makes a purchase with theirPayP8al • account • In India it is 10sec • Almost 20 per cent of Indians make three or moreonline • purchases per month Infutureitmustincreases…………………….

  28. Online Stores WayShopy Marketing Pvt. Ltd.

  29. Electronic WayShopyPayment Systems • Electronicwallet: a computerized stored value that holds credit card information, electronic cash, owner identification, and addressinformation • Creditcard • Debitcard • Smartcard • Online banking and Cash OnDelivery. 34

  30. Thank You

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