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Human Computer Interaction Research in the MIS Discipline. HCI Panel, AMCIS 2002 Fred Davis Walton College of Business University of Arkansas. HCI Research. Technology-centric GUI – WYSIWYG – WIMP User Interface – Usability Corporate & Military R & D Intellectual Building Blocks
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Human Computer Interaction Research in the MIS Discipline HCI Panel, AMCIS 2002 Fred Davis Walton College of Business University of Arkansas
HCI Research • Technology-centric • GUI – WYSIWYG – WIMP • User Interface – Usability • Corporate & Military R & D • Intellectual Building Blocks • Cognitive User Models • Task Analysis • Formalisms and Notations • Design Processes
Blind Spots in Research & Practice Usefulness TRAP High Ease of Use Low Low High
HCI in My Own Research? • Card, Moran & Newell Keystroke-level model (GOMS) • Objective usability as a determinant of perceived ease of use • Mock-ups and Storyboards • Pre-prototype user acceptance testing
Crystal Ball – Predicting User Acceptance • What to Assess • Ease of Use • Usefulness • When to Assess it • Early in design, before prototype built • Late in design, after prototype available
Difficulties Encountered • CHI Conference Doctoral Consortium • Audience: “fatal flaw – you have confounded functionality with interface!” • Inappropriate to compare systems with different functionality. • Must hold constant to isolate usability. • Me: “I am showing that differences in usefulness are important.”
What is HCI Research in MIS? Recent Examples: • Palmer “Web Site Usability, Design, and Performance Metrics” • Argarwal & Venkatesh “Assessing a Firm’s Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability”
Comparing Pure HCI & MIS/HCI. • Theory base • Cognitive Psych. vs. Organizational Psych. • Methods • Experimental & Objective vs. Situated & Subjective • Level of Granularity • Micro vs. Macro • Focus • Technology-centric vs. Task/Problem centric
HCI Acceptable to MIS Editors? • HCI Welcome if: • Problem is Relevant • Theoretical Contribution is enhanced. • How to increase acceptability? • Draw solid theory & technique from HCI • Synthesize with MIS to go beyond pure HCI
Themes for the Future • Unobtrusive Computing • Managing User Attention • Exploiting User Intuition • Knowledge Collaboration • Virtual Teams • Decision Support • Visualization • Dynamic Control • Skill Acquisition