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Media dalam tinjauan perkembangan teknologi komunikasi

This study aims to understand the development of media from the perspective of technological communication and to explore the latest issues surrounding technology in media. It also examines the impact of technological development on human life and encourages critical thinking.

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Media dalam tinjauan perkembangan teknologi komunikasi

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  1. Media dalamtinjauanperkembanganteknologikomunikasi Oleh AkhmadRizaFaizalS.Sos; IMDLL. Ahmad.riza@unila.ac.id PertekomFisipUnila TA 2009/2010

  2. TujuanPerkuliahan PertekomFisipUnila TA 2009/2010 Memahamiperkembangan media menurutperspektifperkembanganteknologikomunikasi Mengetahuiisuterkiniseputarperkembanganteknologi media Dapatberpikirkritismengenaidampakperkembanganteknologi media bagikehidupanmanusia

  3. BahanPerkuliahan:Ruben, Brent D., Stewart, Lea P. (1998) Communication and Human Behavior. US. Allyn & Bacon. Pertekom Fisip Unila TA 2009/2010

  4. Media and their functions PertekomFisipUnila TA 2009/2010 • Writing instruments and surfaces on which to write • Production and distribution • Production involves the creation of messages using communication media • Distribution involves: transmission, reproduction and amplification, and display • Reception, storage, and retrieval

  5. Types of Media Pertekom Fisip Unila TA 2009/2010 Mass Media Group and Organizational Media Interpersonal Media Intrapersonal Media

  6. Information Reception, Storage, and Retrieval Media PertekomFisipUnila TA 2009/2010 Auditory Reception Media Visual Reception Media Storage and Retrieval Media

  7. Technological Convergence • Prinsipefektifdanefisiendalampengembanganteknologi media. Melewati time and space barriers • Satualatuntukbanyak media/ hybrid media-device • Henry Jenkins: Convergence culture PertekomFisipUnila TA 2009/2010

  8. It started 25 years ago… Edwin Parker observing this trend as… • Increased amounts of information available to the public • Varieties on the package • Receiver’s selection of information • Improved “feedback” capability • Greater convenience to the user PertekomFisipUnila TA 2009/2010

  9. Internet Growth Pertekom Fisip Unila TA 2009/2010

  10. Internet Growth PertekomFisipUnila TA 2009/2010

  11. So much in one device Pertekom Fisip Unila TA 2009/2010

  12. New Human competencies • Identifying available media and assessing their attributes • Diagnosing information needs • Accessing and retrieving information • Organizing, classifying and managing information • Using computers and other communication technologies • Assessing the value and importance of information • Selecting, ignoring, and resisting messages when appropriate PertekomFisipUnila TA 2009/2010

  13. Evolving concepts of Office and Home Pertekom Fisip Unila TA 2009/2010

  14. Media Characteristics • Asyncronous-Syncronous • Low interactivity-High interactivity • Low Social Presence-High Social Presence PertekomFisipUnila TA 2009/2010

  15. Mediated Communication • Limited Communication Modes • Decreased control • Anonymity and Depersonalization • Decreased Responsibility and Accountability PertekomFisipUnila TA 2009/2010

  16. Media Functions • To what degree, however these changes led to an improvement in the quality of human communication or the quality of life? • Are people satisfied with their job? • How much better entertained are we by all the new media? • Are we better organize, or happier? • Do we have better relationship? • Do people understand each other better? PertekomFisipUnila TA 2009/2010

  17. Implications and Applications • Media play a pervasive role in our personal, social and occupational activities. • Through mediated communication, we are able to overcome natural limitations of space and time. • So forth… PertekomFisipUnila TA 2009/2010

  18. Thank you! PertekomFisipUnila TA 2009/2010

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