Computerlinks Italy University

1. Computerlinks ItalyUniversity 2008 Introducing the best WiFi on the planet !!

2. Managed Services Whole-Home IPTV Hotspot & Public Access Introducing Ruckus Wireless • About Ruckus Formed in June 2004 HQ in Sunnyvale, California with worldwide presence Private company funded by tier-1 venture capitalists 150+ employees • Business We make standards based Wi-Fi simple and reliable • Shipment >2 million Wi-Fi systems deployed with Ruckus Technology

3. H I G H E N D E N T E R P R I S E Aruba Meru Cisco Trapeze Colubris 3COM Linksys NETGEAR C O N S U M E R W I – F I Today’s Enterprise Wi-Fi Landscape Ruckus Target Market Many Business’s have not yet installed Wireless LAN

4. ZoneFlex Market Opportunity • Business and Hospitality • Limited IT staff and budgets • 25 to 5000 Wi-Fi enabled Employees / Users • Require proven WLAN coverage • Need multiple APs, Managed locally or Centrally • Need strong security • Need guest access • Simplicity and affordability essential • Hot Zone Operators • Looking to offer business class hot spot services • Multimedia support may be a requirement • High user densities • Extended range and reliability is critical Targeted Verticals • Schools • Shopping malls • Real Estate • Airports • Public access areas • Hotels

5. Reliability Cost Security Easy integration Management Scalability n/a Don't know 0 10 20 30 40 Wireless LANs: What Matters Most March, 2006: Base = 521 SMBs

6. Introducing: Ruckus ZoneFlex Effortless everything Plug ‘n’ play, mesh capable, easy to install/expand 5 minute wizard-based installation Advanced security, simplified Best Wi-Fi on the planet WLAN-wide optimum signal path selection WLAN-wide interference avoidance WLAN-wide automatic RF coordination Unmatched price/value Unprecedented CAPEX savings Lowest OPEX Breakthrough feature/functionality Simple-to-Use, Smart WLANs

7. BeamFlex RF Beam Steering • Radio Frequency energy has similar characteristics to light energy • If you take an unfocused light bulb of a given power, it spreads it energy in all directions and the energy quickly diminishes over distance • If you focus the same light bulbs energy in a particular direction, the light will be brighter travel further in the direction of focus • Traditional omni-directional AP antenna work like an unfocused light bulb • The Beamflex antenna focuses the RF energy as a beam towards the receiver Unfocused energy doesn’t travel far… Focused energy is more direct, dense and travels further

8. Twice The Coverage With Better WIFI Ruckus AP Top-Tier Enterprise AP 200 ft 200 ft Upper Floor 125 ft 125 ft AP AP 200 ft 200 ft Lower Floor 125 ft 125 ft AP upstairs AP upstairs 20-22 Mbps 15-20 Mbps 10-15 Mbps 5-10 Mbps AP on upper floor Source: Ruckus Customer Test Location: Commercial high rise building in Canada

9. Fewer APs : Extended coverage, Higher bandwidth, For all the users AUTOMATICALLY! BeamFlex in action • BeamFlex antenna directs signals towards clients Metal Wall ZoneFlex AP • Automatically adapts to moving client • Automatically rejects interference • Steers signal around obstacles

10. SmartMesh in action Mesh AP 100 Mbps 150 Mbps 150 Mbps Root AP ZoneDirector 802.11g 300 Mbps 802.11g 802.11n • Mesh APs constantly publish the bandwidth available to the Root AP • Each AP chooses the best route (in bandwidth) to the root AP • BeamFlex manages the best signal path to the next AP and the clients • If an AP is lost, the other APs automatically recalculate the best route to the root AP.

11. Networking without cables ZoneFlex Mesh simplifies deployments and expansion of networks • Add capacity and coverage as needed • No new Ethernet cabling for APs • Auto topology with BeamFlex path selection algorithm • Self-organizing/self healing • BeamFlex automatically avoids neighbor radio interference • Automatic channel & power adjustment only as last resort • Secure encrypted wireless backhauls • 802.11g and 11n support Hotel

12. Effortless Configuration Demo In 5 Minutes or Less

13. Dynamically Provisioned Per User Security A First in Automatic, Robust, User Security Management LAN • New WLAN user/device registers over any LAN port • ZoneDirector requests a one time authentication • Once authenticated, ZoneDirector generates a unique PSK and configures the device • User/device can now associate with the designated SSID [Play Animation] • Automatic configuration of wireless and security settings on clients • Unique 63 byte key generated per device/end user • Keys centrally stored and managed by ZoneDirector, based on policies • Expired at preset time for guest access • Removed when an employee leaves the company • Refreshed periodically • Simple yet robust

14. ZoneFlex Prospect Questions • 802.11b/g or 802.11n/b/g WLAN? • Building size/layout/construction (copy of the floor plans is useful)? • Physical & logical (VLAN’s etc.) layout of existing network? • Number of wireless users per area of the building? • Support only for data or for video and/or voice required? • Integration required with existing security infrastructure (Active Directory, Radius, 802.1x, Proxy, etc.)? • Will Ruckus Guest portal be used or external portal? • Competitive bid info?

15. Pricing and Availability

16. Competing Purely on Price Ruckus ZoneFlex allows 25 to 50% fewer APs $6K $6K $4K Ruckus Ruckus 3Com Controller and AP Solution for 250 Users (in 000s) $18 $17K $12K $10K $9K $9K Colubris Trapeze Aruba Cisco Meru $0 12 AP solution

17. ZoneFlex AP Features

18. Ruckus “Big Dog” Partner Programme • Reseller must register to be “Silver” Big Dog on • http://partners.ruckuswireless.com • Reseller must attend webinar or seminar on products (Ruckus Seminars are detailed on partner site) • Purchase NFR kit • NOT For Resale • To be used for demo to customers • Cost €995 (value > €2800) • Accredited resellers get better discounts: • Non-accredited: 10% product, 0% support • Accredited (Silver Big-Dog): 25% product, 10% support • Silver Partners get access to our promotions • Q4 promotions currently available - even to new partners

19. BIG DOG Silver Incentives • Additional discounts for incremental business • Discounts given at time of order on all hardware and software products • Promotion offered on orders with shipments specified during Q4 • Promotion available on Ruckus ZoneFlex, ZoneDirector, and FlexMaster products *pre-negotiated reseller price from distributor

20. End User “Swap Up” • Developed to help exploit current disruption in the WLAN market • Provides enterprises with an easy and economically compelling migration to Ruckus 802.11n Smart WLANs • Preset 10,25, 50 and 100 WLAN bundles at aggressive discounts • AP-to-AP trade-ins at aggressive discounts • Controller-to-controller trade-ins at aggressive discounts • All available through the channel • All include Ruckus Wireless support *includes requisite WLAN controller

21. End User “Swap Up” • Developed to help exploit current disruption in the WLAN market • Provides enterprises with an easy and economically compelling migration to Ruckus 802.11n Smart WLANs • Preset 10,25, 50 and 100 WLAN bundles at aggressive discounts • AP-to-AP trade-ins at aggressive discounts • Controller-to-controller trade-ins at aggressive discounts *includes requisite WLAN controller

22. What We Have That Others Don’t Smart antenna (BeamFlex) Extended coverage, reliable Wi-Fi signals And What the Middle Market Cares About the Most… Reliability • Wireless without wires (long-range meshing) • No cables anywhere Cost • Dynamic Pre-Shared Keys (PSK) • Simple and secure Security • Plug and play deployment • Configuration in minutes Easy integration

23. Thank You ! abartram@ruckuswireless.com