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G.Burton simplified the Galtung adn Ruge values

News values. G.Burton simplified the Galtung adn Ruge values. Negativity : The impact of bad news has a high value. (Bad news is good news) Closeness to home : News closest to the culture and geography of the news makers is of high value. (People care more about things closer to them)

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G.Burton simplified the Galtung adn Ruge values

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  1. News values G.Burton simplified the GaltungadnRuge values

  2. Negativity: The impact of bad news has a high value. (Bad news is good news) • Closeness to home: News closest to the culture and geography of the news makers is of high value. (People care more about things closer to them) • Personality: Stories that centre on well known people are of high value. (Fame gets attention)

  3. Continuity: If a story has already been in the news, then additional information about this story is valuable. (Once someone has an interest in a subject they want to know more) • Simplicity: Simple, straight forward stories are preferred. (People want you to get to the point). • Currency: A current event or issue will have high value. (People want to be kept up to date) Unexpectedness: An unexpected event which attracts dramatic coverage is valued. (Shock creates interest)

  4. Unexpectedness: An unexpected event which attracts dramatic coverage is valued. (Shock creates interest) • Hard news: refers to news that is current, involves issues such as death, crime, politics and current affairs • Soft news: refers to entertainment and more light-hearted stories.

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