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is YOUR COMPANY getting enough EXPOSURE from the WORLD WIDE WEB ?

is YOUR COMPANY getting enough EXPOSURE from the WORLD WIDE WEB ?. Professor Andy Bytheway Faculty of Informatics and Design, CPUT bytheway@mweb.co.za. The real world. World Wide Web. Internet. Let’s talk about what the WWW really is …. It’s used by everybody It’s managed by nobody.

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is YOUR COMPANY getting enough EXPOSURE from the WORLD WIDE WEB ?

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  1. is YOURCOMPANY getting enough EXPOSURE fromthe WORLD WIDE WEB ? Professor Andy Bytheway Faculty of Informatics and Design, CPUTbytheway@mweb.co.za

  2. The real world World Wide Web Internet Let’s talk about what the WWW really is … • It’s used by everybody • It’s managed by nobody û

  3. The World Wide Web (WWW): • A huge information resource, information about everything • A combination of software and hardware that provides access to that information • Hence, a potentially instant means of publication and communication

  4. Virtual Information Space Virtual Communication Space Virtual Transaction Space Virtual Distribution Space ICDT Model of 4 virtual business spaces Angehrn and Barsoux INSEAD (1998) What to use the WWW for? û The burning logo? (IBM advert) This is where all the action is … ! Here’s my number, call me? Wanna buy one? Do it here … While you’re here, did you know we also do … ???

  5. What do business experts say? • The Future of the Corporation: Fragmented, distributed and interconnectedFor more than a hundred years, the corporation has been the primary structure for wealth-creation and wealth-distribution. The corporation was born of the Industrial Economy and modelled on the efficiencies of the machine. Its hierarchical structure has been shaped and changed by the demands of shareholders and stakeholders to be more responsive to the environment in which it exists. Today we live in unprecedented volatility and chaos. Most centrally-controlled structures are threatened by fast and nimble networked alternatives. Power is moving from governments and corporations to individuals in their roles as investors, employees and partners. Markets, consumers and individuals are interconnected like never before. Information and knowledge has become a commodity. Wolfgang Grulke - futurologist - http://www.futureworld.co.za

  6. What’s happening in your business world ? NCR and the 770 ATM It’s all about managing change OK, let’s be practical for a moment …

  7. Seeing it from the customer point of view • Once upon a time, a long time ago, a leading web site development company in New Zealand refused to bid for a contract with NZ Yellow Pages … Get out of your world, look at it from the customer’s world

  8. Making sure that people see your web site • Use meaningful titles for your pages • Put meaningful words early on your pages • Use “meta-tags” and “description” in page headers • Avoid putting critical keywords into graphics • Avoid using “frames-based” page structures and … • Promote your web site address on all possible occasions!

  9. Wikinomics - the future? Things continue to change. For progressive information-intensive businesses (or communities) there are extraordinary things happening. • In 1991, Linus Torvalds decided to share the code that is now the “Linux” operating system, in the hope of getting help from others. The “GPL” licence requires that anyone can it free provided that derivative works are made available to others on the same basis. • In 1999, the “Goldcorp Challenge” allowed more than one thousand people from fifty countries to find substantial quantities of gold for Rob MacEwen, CEO of Goldcorp. The company worth went from $100 million to $9 billion. Not really about the web, but indicative of what comes next ???

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