Google’s Broad Core Algorithm Update - An Analysis

1. Google’s Broad Core Algorithm Update - An Analysis “Focusing on quality over quantity is what can help to protect your site as Google updates,” Adam Reimer. If your site has witnessed changes in its rankings post August 2018, don’t send your digital marketers on a ‘paid vacation’ as of yet (pun intended), for the blame can be laid at the door of Google. Yes, the world’ most popular search engine (86.28% as of April, 2018, Source: Statistica) has rolled out one of its significant algorithm updates on August 1, 2018. This followed a spate of similar updates in the previous months, which too resulted in the change of rankings across the spectrum especially in the health and wellness vertical. The update aka broad core ranking update was confirmed by Danny Sullivan of Google. The update has come as a blessing or curse depending on which side of the spectrum you are. For some low ranking websites, it came as a bonanza of sorts as overnight they saw their rankings soar, while for others, it brought

2. furrows on the foreheads of their respective thinktanks. Google had time and again stressed on the importance of having a great content in your site leading to a rich user experience. This time too is no different as the broad core algorithm aims at improving the quality of its search results. According to Google, the sites that saw their rankings plummet should focus on building great content rather than searching for the ‘fixes’ to turn things around. Industry observations about the broad core algorithm update  No consensus on the type of sites impacted. If some SEOs were of the view that local rankings saw a rise vis-a-vis organic rankings, others felt just the opposite.  Small local businesses saw their rankings grow while the large ones with multiple footprints saw themselves staring down the barrel.  The update seems to have impacted the YMYL pages (Your Money or Your Life) that dispense medical advice. This is Google’s way of preempting the spread of false or dubious information concerning the health, happiness, financial stability, and safety of users. At the same time, it seeks to encourage sites with relevant and quality content written by experts aka EAT pages (Experience Authority Trust.) Steps you can take to prevent or lessen the impact of the broad core update It is evident from the changed rankings of sites that Google wants to encourage websites with domain and page authority. In other words, sites that have original content written by experts and liked by users as well (read a rich user experience.) The algorithm in no way states that one should shy away from following the established SEO practices. In fact, it encourages one to follow these practices to garner better rankings. The SEO practices are mentioned below for ready reference.  Do away with low quality content and update your site with unique high quality content.  Obtain backlinks from relevant sites especially the ones with domain authority. Get more info on the importance of backlinks in this blog ( http://webguruinfosystems.strikingly.com/blog/what-is-more-important- backlinks-or-social-media-imprints.)  Use the Google Search Console (GSC) to identify errors and conduct a comprehensive crawl analysis and audit of your site. Fix such errors comprising of broken links, images, etc. Ensure the inbound, outbound, and internal links function properly.  Get the Quality Rater Guidelines (QRG) and fix the issues mentioned therein.  Improve the loading speed of your site by following the On page

3. optimization techniques.  Conduct a usability testing of your site by engaging experienced SEO analysts. And while you fix the SEO errors in your site, continue to post high quality content that is sought by the users. Such content will encourage users to share them frequently leading to the generation of natural links to your site.  Work towards improving the domain authority of your site by improving the quality of content and user experience.  Stay away from aggressive, deceptive, and disruptive SEO techniques.  The meta description should accurately describe the content of a webpage thereby helping the Google crawler program to easily index the page.  Since Google takes into account each and every site page of yours to evaluate its quality, you must ensure the pages are optimized in terms of content, images, designs etc. There should not be any canonical issue with the pages. Conclusion It appears the days of sitting back and watching your brand to grow steadily are numbered. The emphasis of the latest Google broad core algorithm is on making your site or brand turn into a domain authority where users flock in increasing numbers to resolve their queries. The challenge is immense and should you want to fall in line with the latest Google update, make use of professional and experienced digital marketing services. Source:  https://webguruinfosystemspvtltd.blogspot.com/2018/09/googles­ broad­core­algorithm­update.html  ­­­­­­­­­­­­­­­­­­­­­­­­­­ WebGuru Infosystems Email ID: enquiry@webguru­india.com Phone No.: +91­33­40200844 Mobile No.: +91­8420197208 Visit Us: https://www.webguru­india.com Stay Connected Via: https://www.facebook.com/webguruinfosystems 

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