LinkedIn Marketing Strategy: A Step-by-Step Guide

1. LinkedIn Marketing Strategy: A Step-by-Step Guide With over 630 million users, LinkedIn is one of the most powerful social media platforms in contemporary times (source: LinkedIn). It helps brands acquire thousands of targeted traffic. However, just like every other platform, this one, too, has some dedicated strategies. And we are here to explore just that. A Detailed Guide to Build an Effective LinkedIn Marketing Strategy Create an Engaging Company Page Your company page on LinkedIn sets the ground for all the strategies. If you have a basic page without any activity, you cannot expect people to follow your

2. page or even rely on your business. Remember, this is the first point of interaction for the customers. The company page should feature your business information including your products/services, headquarters, and more. Also, your website URL, company size, industry, and other details. These details will boost your company’s credibility. Analyze Competitors’ Company Page Your motto is to fare up against the competitors. Therefore, it’s important to pay attention to how your competitors are performing. This insight will enable you to reinforce a powerful strategy and win an edge. LinkedIn can actively help you here with its feature called ‘Companies to Track’. It reveals a list of companies that are similar to yours. Here, you will also find several key metrics such as the number of followers, social media engagement, and follower growth. Depending on these insights, you can explore what is working well for them and may try these tactics for your benefit. However, make sure not to blindly imitate your competitors and try to establish a distinct voice. Understand Your Audience Defining your target audience is essential to developing a solid LinkedIn marketing strategy. Use different parameters like job title, industry, geographic location, etc. While acquiring a new set of audience is crucial, retaining the existing audience is perhaps even more important because it will help you to develop a robust community. Pay attention to which posts they are interacting with the most, what they are browsing on your site, and so on. It’s important to integrate an analytics tool into your site. Not sure how to integrate it? Hire a professional website design company and get the job done.

3. Keep People Engaged With so many brands available on LinkedIn, it’s important to remind people of your presence every now and then. For that, you need to keep people updated with various creative posts. The more your brand appears on the visitors’ timeline, the better it is. Make sure that your posts are highly engaging, unique, and drive interaction. LinkedIn allows you to share different types of posts including general texts, articles, videos, carousels, and more. You can post polls to encourage people to interact with it. If you don’t want to invest so much time and effort, engaging professional digital marketing services will come to your aid. Let the experts take care of your LinkedIn profile while you focus on your business. Promote Your Page There is no alternative to increasing followers. This demand you to reach out to people and encourage them to follow your page. For instance, if you are sending out newsletters, you may share the URL of your LinkedIn page so that the email recipients may like and follow it. You can even add a Follow button in the email signature as well as on blogs. Implement the same strategy on your website so that visitors can check your LinkedIn page. The more people follow your page, the wider reach and exposure your marketing efforts will receive. Utilize LinkedIn Analytics We have said this before, and we will say it again. Without tracking your effort, you cannot make the most of it. Should you want to get an insight into the efficacy of your LinkedIn marketing strategy, your company page analytics will help you. It will help you explore the performance of your posts, user engagement, impressions, CTR, and so on. It will help you to optimize your efforts in the right direction.

4. Wrapping Up Following these strategies will lead you to obtain an authoritative position on LinkedIn. This, in turn, will enhance your overall brand identity. Try these strategies and see how these translate for you. Resource: https://www.linkedin.com/pulse/linkedin-marketing-strategy-step-by-step- guide-raju-chakraborty/ ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: