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Here are some crucial features that your e-commerce app must have. These will enhance user experience and leave a positive impact on your sales. Take a look.
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Must Must Have Have Features Features in in Mobile Mobile Commerce Commerce Apps Apps Let’s start today’s discussion with an interesting study: by 2021, mobile commerce sales are expected to account for 54% of total ecommerce sales (source: eMarketer). As you can understand, developing a mobile commerce app can take your business to a new height! The best part about such an app is its convenience. Of course, we are talking about the users! However, developing a convenient and user-friendly mobile app for your store is a whole different story.
No worry. We’re here to guide. Today we will discuss some handpicked features that according to any experienced mobile mobile app app development development agency We’re sure that this guideline will help you to set a focus. agency, your app must have. ➢ Features Features to to Incorporate Incorporate in in Your Your M-Commerce M-Commerce App App 1. 1. User User Profile Profile A user profile is an advantageous option for the customers to keep a track of their purchase, save their cards, add money to the app wallet (if your app has one), and perform many more tasks. Since all the information are already saved in the profile, they can easily shop and checkout in no time. Here Here Are Are a a Few Few Things Things You You Must Must Ask Ask Them: Them: Name Credit / Debit card number Billing address Shipping address Email address Phone number The best part is that in an app, people have to put their information only once. That's why there's a low chance to bounce. Also, every user is unique and if your app can show personalized offers or recommended items depending on the user’s earlier behaviour, you may expect a rise in your sales. Fun fact: Do you know that 90% of people find personalization convenient and appealing! (source: Neil Patel) 2. 2. Push Push Notification Notification A significant advantage of a mobile app over a desktop site is its ability to communicate with the users. Leverage the feature of push notification to send discount promotions, product updates, new stock, flash sale, and anything else that can allure people to visit your store. You may also send push notifications on "package on the way" or "product delivered" to keep your users updated. Quick fact: Do you know push notification has 50% more opening rate than emails? Cool, huh! However, make sure not to overdo it! Push notification is a great weapon to market your products unless you flood the users with tons of notifications and lead them to stop engaging with your app altogether! Here's how often you should send push
notifications. 3. 3. Customer Customer Loyalty Loyalty Programme Programme A dedicated app is an amazing platform to facilitate a customer loyalty programme. There are several ways to promote customer loyalty. For instance, you can reward the customers on their spending an amount during purchasing or purchase frequency. You may also reward the users once they install your app or if they share your app with their friends and the latter purchase something from your store. Remember, consumers prefer to use ecommerce apps both for greater convenience and to receive exclusive deals and cool promotions. And a loyalty programme encourages that! Interesting fact: a recent study by CodeBroker notes that 75% of consumers are more likely to participate in a loyalty programme if they can access it easily from an app. 4. 4. Easy Easy Checkout Checkout with with Multiple Multiple Payment Payment Options Options What is the most crucial feature in your app to increase sales? Checkout - right. No brownie point for answering! Make sure that the checkout page is fast and hassle-free. Remember, the more steps your users have to follow, there’s a higher chance of their bouncing! So try to use the information they have already inserted (like email id and phone no.) and let them checkout by providing address and selecting a payment method. Equip Equip your your app app with with multiple multiple payment payment options options as as follow: follow: Major credit cards like Mastercard, Visa, Discover, American Express Debit Cards Google Pay / other UPI apps Paytm ...and anything that you find relevant! Make sure that your app is secured and all the consumer information are safe! 5. 5. Location Location Tracking Tracking User location is a crucial data and you should use it to your advantage. Geofencing technology comes into your assistance for tracking a mobile location. Bonus Bonus Point Point
Given the contemporary situation, it's time to add some new features in your app. These include your delivery system (contactless delivery), change in payment methods (only online payment and no COD), and so on. These vary from one business to another so feel free to communicate your requirement to the mobile company company that you have hired and the accordingly. mobile app will customize app development development the professionals app Conclusion Conclusion There you go! Make sure to incorporate these features into your m-commerce app and enhance user experience (UX). And as you know, UX is the key to the success of any business! However, ensure to hire reliable mobile app development service provider who has immense experience in developing secured and robust apps. Want to add more points to the list? Go on, feel free to comment below. Source Source https://webdesignseotrend.blogspot.com/2020/08/must-have- features-in-mobile-commerce.html WebGuru WebGuru Infosystems Infosystems Email ID enquiry@webguru india com Phone No Mobile No Visit Us https www webguru india com Stay Stay Connected Connected Via Via https www facebook com webguruinfosystems https www linkedin com company webguru infosystems pvt ltd https twitter com webgurutweet http pinterest com webguruindia https instagram com webguruinfosystems