1 / 4

PPC Automation – Use it the Right Way

PPC automation u2013 used properly, is not a hype! Read the blog to know how it can help you drive more traffic and sales. <br>https://webguruinfosystem.weebly.com/blog/ppc-automation-use-it-the-right-way

webguruinfosystems
Download Presentation

PPC Automation – Use it the Right Way

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PPC AUTOMATION – USE IT THE RIGHT WAY 2020 is the age of automation. Marketers rely on the power of automation for efficient and streamlined results within a short span of time. And when it comes to paid marketing, automation takes it to a different height by removing the hassles of creating successful campaigns. PPC automation tools make it easier to optimize your ad campaigns and lead to greater traffic and conversion. The best part is that these tools enable you to

  2. leverage a wide array of data and the potential of machine learning (ML) to drive sales. PPC management company professionals state that AI and ML have significantly improved their day-to-day work. Here’s a close look at how you can leverage PPC automation to enhance your business. Check it out. 1.Set a PPC Goal First Before starting to automate the campaigns, it’s important to find out a proper objective of the ads. This depends solely on your business goal and specific model. Finding it overwhelming? No worry, automation tools are here to help you. For instance, SEMRush’s Traffic Jet is a user-friendly tool to help you set an objective and budget. Here, you can select your marketing objective (awareness or conversions), type of your business, and the desired number of visitors to your website monthly. 2.Focus on Reliable Conversions If you are using a PPC automation tool to optimize the campaigns, you need to collect an extensive amount of data. Try to align SEO and PPC data for a better result. It’s indeed a misconception that duo are mutually exclusive. But professional PPC and SEO services provider repeatedly remind that as two cornerstones of digital marketing, PPC and SEO data can be combined to produce the best possible result. Conversion data can be the fuel for your ad network. Wondering why PPC service providers rely mainly on conversion data tracking and not other actions? Well, if your end goal is to drive conversions, then mere view counts data cannot get you that. In fact, automation tools may even end up focusing on lower-value users.

  3. 3.Google Smart Campaigns With regular Google Ads, you had numerous factors to control such as keyword research, determining bidding amount, ad creation, etc. It required an extensive effort to reap the full potential of your PPC campaigns. Here enter smart campaigns with the objective of automating the process. This offers a simple and effective user experience for those with limited time and resources and with little to no experience of PPC advertising. Using smart campaigns, you can showcase your ads on the search network, Google Maps, mobile device targeting and even on Google website partners. It is also equipped with an easy to use dashboard so keeping a track of ad performance is no big deal anymore. 4.Automation in Ad Copy What is a PPC campaign without a compelling and creative ad copy! Google Ads automation and Facebook Ads automation can effectively improve your ad copies and creatives – how awesome is that! Engaging ad copies are relevant should you seek to achieve your marketing goals including traffic acquisition and lead generation. Your creatives will determine whether the users are convinced to convert. You should also optimize images so as to capture their attention. Ensure that your creatives are properly aligned with the users’ objectives especially for paid display, search, and social ads. Automation tools can help to come up with catchy and triggering ad copies that have a high potential to convert. And if you want to edit the copies and customize it, you got every liberty to do so.

  4. 5.Automated Bidding Strategy Matching the right ad with the right audience is at the core of online advertising. This requires substantial research and planning beyond keyword research. If your bidding is excessively high, you may consume much of the ad spend and unnecessarily increase the acquisition costs. Again, it if’s too low, you may miss out high-value customers or lack proper placements. So, examine carefully. Automated bidding can help you in this regard as well. It can enable you to identify the right bid so that you can maximize the results at a cost-effective rate. Conclusion Having said all the benefits and importance of automation in ensuring PPC success, we must say that it cannot replace the PPC professionals. You see, automated tools depend on adequate data and the PPC experts know how to tweak technology to reap its utmost potential. Therefore, if you are lacking time or resources and have some tech expertise, you may use PPC automation tools on your own. But if you want to maximize your revenue and discover your businesses potential, consider engaging reliable PPC services in India. Resource: https://webguruinfosystem.weebly.com/blog/ppc-automation-use-it-the-right-way ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on:

More Related