Proven Strategies to Boost Your App’s User Engagement

1. Proven Strategies to Boost Your App’s User Engagement You may often hear that user engagement is the key to increasing user retention rate and gaining a new user base. It’s true. However, the process of increasing user engagement is not so easy as it sounds. No worry as we are here with a detailed guide on how to boost user engagement on your app. Give the blog a read. Effective Tips to Increase App User Engagement Rate Don’t Compromise Quality

2. The users have no intention of using your app just because you are launching it. They will use it only if they find it to be valuable for them. Therefore, pay attention to ensuring the quality of your app. Other than constantly testing your app through automatic and manual processes, take users’ feedback into consideration. It will help to enhance your app’s user-friendliness and your users will also feel valued. Wondering how to increase the app’s user-friendliness? It’s time that you engage professional mobile app development services. The experts will take care of the top-notch quality of your app. Remember, the more user-friendly your app is and the more connected the users are to your app, the better is its user engagement rate. App Speed Increasing app speed is one of the crucial aspects of increasing user engagement. Ensure that the users don’t have to wait a single extra minute to explore the app right after installing it. Remember, every moment is valuable for an app to retain users. If people have to stare at a blank screen for some time every time they open the app, they may simply bounce and install a different app. Constantly test your app speed manually and by professional testers to ensure that the app can perform at a top-notch speed. Hassle-Free Onboarding Onboarding is the process of introducing the users to your app. It should be as seamless as possible. Many often, app owners forget that the users are not as connected to the app as they are. You are acquainted with the app right from day one but the situation is different for the users. They are yet to understand which button works in which direction. And a seamless onboarding process will help them get acquainted with the app. Here are a few tips for hassle-free app onboarding:

3. -Emphasize your value proposition -Highlight core features -Keep it short and simple -Give hands-on training -End with a CTA Further, keep a Skip button handy so that users may skip the process and get started with the app. Check out this blog on how to improve app onboarding experience. Personalize User Experience These days, people have become accustomed to a customized user experience right from the time of installing an app. Make sure that you are offering them the same. The first step to personalization is to let the users create a profile. Here, they can set their preferences, save their choices, earn rewards, track any action, and so on. However, the profile creation process should be super smooth. The app can easily detect the phone number or email address and let the users log in via OTP. If you require them to fill in other details, try to limit the number of fields. Skip all the irrelevant details. Here are some more techniques of app personalization: Anticipatory Design: Give your users what they want/need even before they ask for it. For instance, Google sends appropriate notifications like weather updates, traffic conditions, nearby events, etc. depending on the users’ location and time of the day. You may try something similar! We will discuss more it later. Communicating Their Friends’ Actions: Birds of a feather flock together. This is a strategy you can apply to your app. Sometimes, users get influenced by their acquaintances’ actions and they may do the same. Campaigns like “Your friend XYZ uses the app” may greatly benefit you. Here are some UX design mistakes you must avoid while building an app.

4. Gamification Gamification is a great way to boost user engagement. From eLearning to healthcare – various types of apps are leveraging gamification to retain users on their app for a longer time. Here are a few design elements of gamification: Rewards: The users can win virtual rewards like a badge, medal, etc. for performing an action. In-game currency: The users can pay with virtual coins to buy game-related benefits such as extra lives or in-game items. Quiz and Survey: The users may opt for quizzes and surveys relevant to the app. These should be fun and user engaging. Gamification increases user interaction with the app – a crucial aspect of boosting user engagement. Read this blog to explore more about how to use gamification to enhance user engagement. Push Notification Digital marketing experts consider push notifications to be a crucial marketing measure to boost user engagement. A study finds that push notifications can increase app engagement rate by up to 88% (source: Alite-International). Leveraging this feature can produce a positive impact on your app’s user engagement. Should you want to make the most of push notifications, try to customize them as per the users’ preference or location. For instance, if yours is a food delivery app, you may track the users’ location and the weather at that location. The push notification may read “Craving for some spicy snacks in the rainy weather? Order now!” This will have a better impact than a generic statement. From price drop alert to new product arrivals, upcoming sales season to events – feature everything on your push notification. You can also include the customers’ names, emoticons, etc. in the push notification so as to make it more personalized and engaging.

5. Consistent Marketing While push notification is a part of marketing strategy, it’s important to engage a comprehensive range of digital marketing services to boost user engagement rate. That’s because people tend to forget about a brand amidst such a competitive landscape. Retargeting is the way of reaching out to users who have already installed the app or browsed your products/services. This technique is based on users’ intent that makes it a better strategy for increasing user engagement and conversion. Further, always promote innovative campaigns on social media profiles where most of your target audience is present. That way, you can constantly remind your potential users about your presence. It drives memorability which in turn, boosts user engagement. These are some of the time-tested strategies to maximize user engagement on your app. Try these and enhance your app’s performance. Don’t forget to thank us later! Resource: https://webguruinfosystems782506011.wordpress.com/2021/10/07/proven-strategies- to-boost-your-apps-user-engagement/ ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: