Role of Facebook Hashtags in Improving Organic Reach

1. ROLE OF FACEBOOK HASHTAGS IN IMPROVING ORGANIC REACH Every business seeks to improve its organic reach and establish an authoritative voice in the industry. Researching keywords, building a community, engaging digital marketing services - the businesses put an extensive effort in maximizing their organic reach. What if we said that the hashtags you use on Facebook can influence and even improve your organic social media reach? Sounds striking? That’s understandable. It’s because hashtags have never really made much difference on Facebook or earned recognition as a game-changer in earning traffic. In fact, you may have seen several posts with lots of hashtags that didn’t contribute to increasing reach. This has perhaps made you reluctant to use tons of hashtags in your posts.

2. Well, the situation is changed now. Facebook hashtags are playing a huge role in increasing organic reach. However, there are a few strategies to use hashtags on Facebook. Only including tons of hashtags in your post won’t increase its reach. We will discuss the strategies below. PROPER WAYS TO USE HASHTAGS ON FACEBOOK These are the strategies preached and practised by the experts of professional social media marketing services. Let’s take a look: 1. Research Hashtags The first step is to research popular hashtags on Facebook for a specific niche. For instance, if you are operating in the travel industry, type #travelandtourism in the search bar to find which hashtags are the most popular. 2. Leverage Instagram You can get a better insight into the popular hashtags if you use Instagram. You need to leverage the potential of all the social media platforms to ensure the maximized outcome of your efforts. When you write a hashtag on Instagram, you can see how many people are using the hashtags. Now, use the popular ones in your post. We recommend you to link your Instagram account to Facebook so as to crosspost without any hassles. That way, you can directly use the Instagram hashtags on Facebook and reach a wider audience. Quick note - Facebook has nearly 2.7 billion users worldwide while Instagram has around 1 billion users. 3. Bring Variety If you are using the Facebook app, you can type your preferable hashtags and Facebook will offer you several suggestions. This is ideal to bring variety in your hashtags. If you use the same hashtags in all of your posts, these may not be much visible. Instead, use a variety of hashtags to reach a wide scale of audience.

3. 4. Go Beyond the Ordinary By far we have discussed why you should use the hashtags that are popular in your niche. Now, we are going to say just the opposite. You can also use hashtags that are generic and not really connected to your domain. For instance, if you operate in the technological field, you can use some hashtags like #wedriveinnovation and #bringthechange. These are generic statements and in accordance with your domain. 5. Create New Hashtags Here’s a magic trick. If you are doing something innovative or if you have come up with a catchy phrase to denote what you do, you can build a new hashtag. For instance, you can use your product name as a hashtag. This will enable people to find all the posts related to the hashtag. If some of your target audience purchase the product, they can also post an image using the hashtag. This significantly helps in brand building. 6. Use Long Hashtags Don’t hesitate to use long Hashtags. You can either put multiple words together or break the words with an underscore sign. For instance, you can either write #entrepreneurgoals or #entrepreneur_goals. 7. Placement of Hashtags Usually, people prefer to use hashtags at the bottom of the caption but you can always use one or two hashtags on the top of the main text to grab attention. Remember that Instagram or Facebook doesn’t allow you to skip white space before using a hashtag. However, hashtags are really important to allow people to read the main text. If you are using generic hashtags just to expand your audience, it’s better to keep a gap between the main text or caption and the hashtags. Put periods (“.”) at every line for a few lines to create a white space. If you don’t want to flood your post with too many hashtags, you may jam the hashtags in the comment box under the post. That way, people will not feel irritated while reading the post and your purpose of reaching more people will also be served.

4. 8. Use Hashtag in Main Text Here’s a cool tip - you can use one or two hashtags in your main post content. Let’s explain it with an example. Say, you offer mobile app development services. And you want to promote your service on Facebook. You may write: “As a trusted #mobileappdevelopmentcompany, we have helped a global clientele with industry-standard mobility solutions. We integrate advanced features to make your app user-friendly. For more info, #contact us at (put your phone number). #mobileappdevelopmentservices #your_company_name” Got it? 9. Take Hashtag Idea from Keywords If you have engaged a top SEO agency India or abroad to optimize search engine presence, you must already know that keyword research is an integral part of it. Take your hashtag idea from the keywords. For instance, if one of your keywords is Cuban jewellery, you can use it in your Facebook post as #cuban_jewellery. You see, all the digital marketing efforts are connected to each other and you can leverage one for the other. 10. Revive Old Posts with Hashtags If you have some old posts where you have not used any hashtag, you can edit and add some hashtags to those posts. This will activate Facebook’s algorithm and revive the posts. Okay, now comes the interesting part - how many hashtags should you use in a post. We will explore it below. HOW MANY HASHTAGS CAN YOU INCLUDE IN A FACEBOOK POST This is a tricky question. Basically, you can use as many hashtags as you want in your post. But the real question is, do you need to use tons of hashtags? To put

5. in simpler terms, does using more hashtags necessarily mean securing more reach? Honestly speaking, the answer is ‘No’. You can use about 4 to 5 main keywords. You can also extend the number to 10 to 15. Just make sure to use strong hashtags that add value to your business and enhance your post. For instance, if you have created and posted a jewellery ad video that has an emotional touch, instead of using #video, you can write #an_everlasting_bond. This is unique, appealing, and may encourage the audience to use the hashtags in their posts. And when you use such a catchy and unique hashtag, you need not use too many hashtags. Use one or two hashtags to keep things simple, sophisticated, and glamorous. You can keep one hashtag common in every post - this can be your brand name, a product’s name, or a campaign that you support and promote. Final Crux We hope our 10 handpicked tips have helped you to get a better insight into using hashtags on Facebook to improve organic social media reach. Implement these and witness the results yourself. Resource: https://webguruinfosystem.weebly.com/blog/role-of-facebook-hashtags-in-improving- organic-reach ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: