Top Questions to Ask Before Selecting an SEO Agency?

1. Top Questions to Ask Before Selecting an SEO Agency? The digital landscape is becoming cluttered and highly competitive with scores of websites belonging to various industry verticals looking to gain visibility from their target audience on the SERPs. At the same time, people prefer to find information from the first page results of the SERP. According to Moz, the first page of Google gets around 92% of search traffic in recent years vis-à-vis a lowly 6% for the second page. So, to achieve a high ranking for your website on the SERPs you need to invest in SEO (Search Engine Optimization) either in the form of in-house resources or by engaging professional SEO services. However, there’s no one size fits all strategy in SEO as this is constantly evolving with search engines updating their algorithms to offer a better user experience. Thus, if earlier, SEO could be executed with buying backlinks or matching keyword density equations, it has now become part of a holistic digital marketing strategy. Accordingly, creating effective backlinks today would require a combination of influencer marketing and the presence of engaging content. Similarly, drawing an effective keyword strategy would require researching the user intent, possessing experience in content marketing, and having knowledge of Google’s ranking parameters.

2. However, hiring an SEO agency can be challenging given that the SEO segment has many low-quality service providers. It can be tricky to evaluate their expertise if you are not paying proper attention. Besides, many such SEO agencies are overpromising and underdelivering. Remember, a professional SEO agency will help to improve your website’s organic traffic, increase its search rankings, and generate more qualifiable leads. Conversely, choosing an inexperienced or wrong SEO agency can damage your credibility in the market and make an adverse impact on your online assets. Therefore, before you hire an SEO agency to promote your business make sure to ask the below-mentioned questions to the potential SEO agencies. The answers would give you the understanding to separate the wheat from the chaff. #1 What are the SEO services provided by your agency? SEO is a conglomeration of many processes/components wherein if you remove a few to reduce cost, the whole SEO practice may not yield the desired results. In SEO, businesses can get value if their websites rank higher on SERPs, especially on page 1. Many poor-level or resourceless SEO agencies limit their offerings to a few services instead of adopting a wholesome approach. Only executing a keyword research or optimizing the meta tags will not produce the maximum effects. Rely on a SEO agency that has higher levels of expertise like curating a high-value content strategy, improving on-page SEO, conducting SEO audits, paying attention to technical SEO, and adopting a do-whatever-it-takes approach. #2 Can you guarantee rankings? If the potential SEO agency promises to rank your website on the top spot due to its ‘partnership’ with a search engine, it is time to strike it off your list. However, experienced SEO agencies may be able to achieve your business goals based on their experience. They may be able to forecast scenarios based on the specific strategy, budget, and competition. Thus, the reliable professionals at best can suggest achieving rankings in about 3 – 6 months depending on influencing the measurable metrics. For example, one of the key measurable metrics search engines look into is the quality (and not only quantity) of links to your website. However, you may have some reasonable expectations from the SEO agency in terms of sending you the deliverables within a specified time period. These may include the following: Recommendations to improve the site’s content Document for keyword-mapping containing meta descriptions, page titles etc Recommendations for technical improvement involving load time, site architecture etc Checking the site’s responsiveness on mobile and desktop platform You may occasionally see a variance in your traffic and ranking for specific keywords. This may be influenced by a slew of SEO activities such as remapping the keywords, improving user experience, and revamping your website, and Google’s response to these changes.

3. Instead, what you should watch out for is the incremental growth in traffic, the number of qualified leads, backlink counts, and rankings. #3 Can I see some case studies? A professional SEO agency should not hesitate in sharing the case studies detailing what it had achieved for other clients. The case studies will let you gain insights into the thought process of the SEO specialists in choosing a particular tactic or strategy for a client. These studies will show the expertise of the SEO agency in handling challenges and realizing the business objectives of the clients. However, do keep in mind that SEO strategies and tactics may work differently for different enterprises, industries, and users. Even though you should not expect similar success given the constantly changing dynamics of the online world, the case studies can give you a sense of how the SEO agency measures success. #4 What is your team strength? SEO is a comprehensive process involving the below-mentioned segments, and more. Technical: Ensuring how well the search engine spiders crawl your business website and index its content. On-page:Ensuring the site’s content is optimized for specific and relevant keywords and how well it provides a good user experience. Off-page: This is about generating natural inbound links from other relevant sites and in the process, creating a vote of confidence for the search engines. To execute these and achieve the business objectives, the SEO agency should have a sufficient number of SEO experts. This is because, with adequate team strength, the SEO expert(s) running your campaign will have sufficient time to devise and execute the strategies. On the other hand, an SEO agency with inadequate team strength may struggle to deliver the expected outcomes. #5 Is there an exit clause in your proposal? This is of utmost importance as your organization may get into unexpected situations where exiting from a contract becomes essential. Most SEO agencies get into a contract for at least a few months as it takes time to deliver significant SEO results – high ranking, improved leads and conversions, and better brand equity. However, your organization may face a situation where it becomes difficult to pay for the SEO services or you may be disappointed with the SEO services rendered by the agency or your marketing team might want to focus in a different area. Regardless of the situation, you must know about the exit clause and the charges for early termination. Conclusion It may be hectic to interview a host of SEO agencies by asking the right questions (mentioned

4. above) at the beginning of entering into any business relationship. Nevertheless, failing to pay attention to the above-mentioned pointers may lead to squander your resources without any gain. Just because you have found a name by hitting a search for “top SEO agency” may not be a reason to hire it! So, should you want to hire an SEO agency with adequate expertise and experience to help you drive business growth, it’s time to revise your hiring strategy. And the companies knowing their job and confident about their abilities will be open and friendly about their activities., get in touch with us today! Website:https://www.webguru-india.com Resource: https://voticle.com/a/articles/44186/top-questions-to-ask-before- selecting-an-seo-agency ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on: