Two New Ways In Google Ads To Target Users

1. Two New Ways In Google Ads To Target Users Developed by Google, Google Ads is an effective software platform to help digital marketers reach out to their potential customers by displaying a website or content on the first page of any search result. For instance, when you search for any random topic, say, “cheap hotels in Mumbai” in Google, you may notice that the first and the last results on the first Search Engine Result Page are usually the ads. This offers your website or content greater visibility to your target audience.

2. Benefits of Google Ads for PPC services Several factors play a crucial role behind the immense popularity of Google Ads. Some of them include: 1.Scalability: Google Ads is capable of producing quick results with little effort. If you create an ad campaign on Google Ads that has the potential to convert a satisfactory amount of leads, you may choose to increase your PPC budget. This can positively impact your lead conversion while increasing your profit . 2.Measurability: Google Ads is more transparent than traditional marketing channels such as TV, magazine or even social media advertising. This means the former provides you with numerous PPC metrics to monitor whether your campaigns are producing the desired ROI (Return on Investment) or not. 3.Flexibility: Google Ads offers you complete liberty to display your ads to the users who search for the exact keywordsspecified by you, such as “organic cosmetics”. It can filter out traffic using general terms associated with cosmetics or organic. You can further narrow down your target demography by language, device usage, or location. This feature of Google Ads enables you to reach your target users more effectively than the organic way of SEO. Therefore, it turns out that Google Ads is an ideal platform that helps businesses to succeed since they don’t have to wait for long to get visible results. Whereas, in the case of organic SEO, such results are often delayed. Hence, while you focus on improving your site’s SEO ranking, you can simply put the resources into a Google Ads campaign to start getting clicks and set an impression. To further enhance its effectiveness, Google ads has brought out two new ways to target users. Let us discuss them in the following sections. Two new ways in Google Ads to target users Affinity Audience Specifying the target user base as “affinity audience” can help advertisers to enhance brand awareness. It can further help in driving the potential leads into buying/availing the products or services. Affinity audience refers to a section of people that has demonstrated an interest similar in your service or products while browsing the web. You can select from a wide array of list that includes “sports fans”, “travel enthusiasts”, “foodies”, “fashionistas”, etc., in order to show your ads to your target demography. Benefit of Affinity Audience:

3. Targeting affinity audience allows you to expand your potential customer base comprising users who are more likely to convert as your customers. For instance, if your advertiser is a cosmetics brand promoting makeup products, you can target your potential customers by using the keyword “makeup lovers”. Similarly, you can target the keyword “travel enthusiasts” if your advertiser is a travel agency promoting tour packages. Thus, affinity audience allows you to expand your potential customer base and achieve better ROI for your business. 1.Seasonal Event Segment for In-Market Audience In-market audience is based on the buyer’s search history and browsing activities. Therefore, it’s an effective way to reach out to your target demography who are actively searching (read researching) for the products or services on the World Wide Web. Seasonal event segment further narrows down your potential audience according to the time or holiday season. For instance, you may select the Christmas season to reach out to shoppers who are interested in the types of products you sell. Benefit of Seasonal Event Segment for In-Market Audience: The seasonal event segment for in-market audience allows you to target that section, which is already interested in the types of products you sell. Therefore, it is likely to effectively increase the rate of possible conversions. Conclusion: If you want to implement these recent measures brought out by Google Ads to target users in a better way, you can contact top PPC management services. They will assist you to broaden the scope of converting more leads into customers. Resource: https://www.linkedin.com/pulse/two-new-ways-google-ads-target-users-raju- chakraborty ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake, Kolkata-700091, India Website: https://www.webguru-india.com/

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