SEO Mistakes That Could Penalise Your Site

1. SEO Mistakes That Could Penalise Your Site Sometimes it happens through carelessness, sometimes through black-hat techniques and sometimes through honest SEO mistakes. Sites are decently attempting to follow SEO best practices, but they were penalized. Each point that is discuss below is tied to a real life ranking problem. Lots of sites have affiliate programs. Millions of companies engage in cosy relationships. Just because you share a commonality does not mean that you’re careening for a penalty. Link-based Business Relationships The problem explained: Many businesses create relationships with other businesses. As a way of cementing the relationship, the businesses offer to create links to one another in order to enhance SEO and click-through traffic. Sometimes, however these good intentions trading links end up hurting one or both of the sites. Affiliate Programs Affiliate linking can either help SEO or it can kill it. It all depends on how you implement it. It’s true, and it leaves many SEOs (SEO agency) scratching their heads to how exactly to deal with affiliate links. The Problem Explained online affiliate relationships are big business. For the most part, they’re spam free. Companies can engage in affiliate relationships without fear of penalization. The safest way to conduct affiliate linking is through the following methods: Use a trusted affiliate relationship provider to conduct 100% of the affiliate program rollout. This option is best if your development team do not have the skill or experience required to create an affiliate program from scratch. Create a dedicated landing page for large affiliate providers. If you have relationships with major organizations, go ahead and created a dedicated landing page for them specifically. This helps them while also protecting your site. Test all affiliate links from time to time. To maintain site integrity, it’s best to go through each affiliate link and make sure it’s functioning properly. If you find any broken links, be sure to create a permanent redirect. Influencer Outreach Influencer outreach is a powerful SEO strategy, and many times it works just fine. Basically, you find the major influencers in a given niche, reach out to them with a request, and get link juice, audience exposure, and other major benefits. If the influencer outreach targets a low-authority niche, the backlinks could compromise the site. Although the influencers are “influential,” the link value from their sites will not enhance your site’s SEO. On the contrary, it could ruin it. That’s where things went down. Here are some problems that occurred: •Some parent blogs went overboard with links, creating as many as 15-20 exact match anchor text links in the same article. •Many parent blogs keyword-stuffed the articles, thinking it would attract more traffic. •Many of the parent blogs were very ad-heavy, and under penalty themselves.

2. •Many of the parent blogs were very low authority and the backlinks devalued site. If you run an influencer outreach campaign, pick your targets carefully. If you have no choice but to pitch a niche that is characteristically low-authority and spam, then I recommend the following: Ask influencers to use no-follow links. Provide the code for them to copy/paste into their blog articles for this purpose. Create a specific landing page for the influencer outreach. Use a service such as Unbounded to direct users to a specific page that is designed for the outreach campaign. The upside of this is that you can customize the landing page to the niche, and even conduct A/B testing to boot. Guest Blogging Niche If you do it right, guest blogging is awesome. However, guest blogging is not without its dangers. Here we discuss one of those dangers, but it might not be what you expect. Like point three above, this danger involves the niche in which you guest blog, not simply the fact that you are guest blogging. Conclusion Unfortunately, it’s not quite as easy as timidly sidling up to Google with a sniffle story. You’ve actually got to do penance - the hard and time-consuming spadework of a penalty recovery process. No one goes in hoping for a penalty. By staying aware of these honest mistakes, you can avoid the dilemma of a penalty and keep your SEO held high. Check out the link below for more information from the best SEO in UK: https://www.webheay.co.uk/