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How to Strategically Map Out Content for Your Web Design Company

It is a common mistake to build a website, and "just get it out there" in order to begin developing your company's reputation, building the business and so on. However, doing that can actually put you at risk for a long list of negative and unwanted outcomes

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How to Strategically Map Out Content for Your Web Design Company

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  1. How to Strategically Map Out Content for Your Web  Design Company    It is a common mistake to build a website, and "just get it out there" in order                 to begin developing your company's reputation, building the business and           so on. However, doing that can actually put you at risk for a long list of             negative and unwanted outcomes.                                                      As Entrepreneur magazine pointed out when listing some of the worst         mistakes that companies make with their branding is, "forgetting to         establish defined brand guidelines". In other words, moving forward without         a solid logo, appropriate taglines, specific fonts and type styles, imagery, or                                                              

  2. selecting the "voice" of your written materials can lead to consumer           confusion, lost momentum and more.    And these issues play a role in how professional, trustworthy, and polished                                     your ​website design appears too. It is not just print ads and brochures where mismatched logos, or poorly chosen language trip up your firm.                                                 Effective web design needs to be sure they have clearly established their                         brand guidelines long before they launch a site, post to social media, or                           create ads for print or ​PPC campaigns​​.    Thoughtful web design is a simple way to avoid major mistakes, and                         though it may all begin "on paper", it is in fact digital that is far more                                 substantial than print! it is imperative to begin developing marketing                     materials and campaigns with the kind of focus and clarity that pervades                         everything from print to web design.    While consistency is a tremendous issue, keep in mind that your marketing                         campaigns, web design, and overall message will be what determines                     success in something like ​SEO (search engine optimization)​​. In order to succeed in a ​"brick and mortar" company in New York, you need to be found in web searches. That takes recognizable logos and colors, a fixed                                                                           marketing message, and all of the content, videos, SEO, and social media                         messaging essential to success.    Don't rush to just get anything online. Building as you go is not going to             give you the success you desire – implementing marketing plans and               strategies, including web design, is a smart approach for your ​web design company​​.                                                     

  3. Contact Us    Websitejungle  2500 Plaza 5   Harborside Financial Center  Jersey City, NJ 07311  Toll Free: 888­309­3292   

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