Why you should try remarketing for Your Business

1. Remarketing Here are the reasons why you should try remarketing for Your Business

2. What is remarketing Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse web(internet) , thus helping you increase your brand awareness or remind those audiences to make a purchase.

3. Why it's important Remember that 98% of website visitors leave a website without taking any action. The purpose of remarketing is to target those customers who have previously visited your website and re-engage their interest in your product or service. Remarketing ads are up to 10 times more likely to be clicked on than a regular paid display ad. As you start to thoughtfully define your audience, it will be easier to tailor your ads and be competitive among the 1700 ads/month the average internet users see.

4. Why Remarketing Matters Retargeting Statistics • 41% of marketing allocation in 2018 to paid display spend was on retargeting. • Facebook and Google are the two most popular retargeting platforms by far. • Retargeting helps address 98% of visitors who leave a website without making a purchase. • The average CTR for retargeting ads is 10X that of display ads. • Retargeting can increase conversion rates by as much as 150%. • Retargeting ads have an average CPC of about half of search ads. • B2B retargeting outperforms B2C retargeting by over 400% on conversions per impression.

5. Type of Remarketing

6. Get Started with Collecting Customer Information To collect information Use your homepage to offer incentives that require signing up, such as gated content (ie. a free ebook), or requesting a free consultation or demo. In return collect Phone number or Email Phone Number SMS marketing is considered one of the most personal and direct forms of communication, to reach out to the customers. Email One of the best ways to reconnect with customers is via email. It is no secret that email marketing is the most effective solution with a 4400% ROI.

7. Create Customer Segments Remarketing is most effective when you target customers based on what you know about them  create customer segments based on • purchase history • Preferences • Needs • shopping habits Check out how much time they spend on your website and what pages they visit. That will help you define how to nurture them  in your remarketing campaigns Try to create different call-to-actions for each segmented ad group with links to particular web pages.

8. Build a Customer Loyalty Program Implementing a customer loyalty program is another powerful remarketing strategy.  According to stats, 25% to 40% of total revenue comes from loyal, returning customers. They sign up to your rewards program in exchange for bonuses, discounts, deals and special offers that encourage frequent purchases.

9. There are different ways to make your customer loyalty program more successful. Here’s a few: Retail Giveaways: People love getting exclusive, limited-time offers and deals. For example, you can offer a free product with a minimum purchase during a select time frame. limited-time Exclusive price Deals

10. Birthday Promotions: Customers love to be pampered on their birthday. Ask for their birthday data, and send out a discount or offer on this notable date.

11. Loyalty Cards: With rewards programs, customers are encouraged to track their hard-earned points and receive incentives for spending. Once they get a certain number of points, they can get a free item or discount. 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. Example of a Loyalty Program by Designer Shoe Warehouse 

12. VIP Members Club: VIP programs can be free or paid, presenting members with exclusive benefits and special offers only available to members. Amazon Prime offers Unlimited FREE fast delivery Guaranteed free One-Day, Two-Day and Standard Delivery on eligible items Prime Video Watch the latest and exclusive movies & TV shows Prime Music All your favorite music – ad-free and with unlimited offline downloads* Gaming with Prime FREE in-game content on popular mobile games, refreshed frequently. Unlimited 5% reward points Earn more with the Amazon Pay ICICI Bank credit card Grab the best deals first Exclusive access to top deals & coupons Prime Reading Read anytime, anywhere and at no extra cost

13. Use the Right Landing Pages The success of your remarketing campaign depends a lot on which landing pages you use. Landing pages are standalone web pages that are designed for a specific purpose, such as promoting a special offer Choose a focused landing page for your remarketing campaign, instead of just sending the audience to your homepage. This will allow you to create a more  focused experience, designed to lead the audience to take the specific action you want. Make sure that your landing pages are set up for success Performing an SEO audit well

14. Conclusion Remarketing is a powerful tool for every business to increase their profits and traffic on their business. Remarketing is about more than just reaching your audience. It is a meaningful, cohesive, and engaging strategy focused on the audience’s needs and wants, based on their previous interest in your business, and your desired outcome from this audience. Sources : outbrain.com support.google.com 99firms.com blog.wishpond.com

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