1 / 16

Digital Marketing

Digital marketing is one of the most effective tools to reshape your customer base in today's world. It begins with the right planning and strategies u2014 in short, it's about making your brand visible to potential customers.<br>For more visit us on https://webtrills.com/digital-marketing-services

webtrills3
Download Presentation

Digital Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Digital MARKETING www.webtrills.com

  2. Table of CONTENT Introduction Strategy Channels Conclusion 01

  3. Introduction Digital marketing is the use of digital technologies and platforms to promote products, services, or brands online. It helps businesses reach and engage with their potential and existing customers through various channels, such as social media, email, search engines, websites, apps, etc. Digital marketing can also help businesses measure and optimize their performance and achieve their goals. 02

  4. Key Performance Indicators (KPI) Strategy Return on Investment Realistic Framework (ROI) Digital marketing strategy is a plan to use online channels and tools to achieve business goals. It can help a business to connect with its audience, build its brand, and increase its leads and sales. It can include website design, SEO, content marketing, social media marketing, email marketing, online advertising, etc. It should be based on the business’s objectives, market, budget, and resources. It should also be flexible and adaptable to the customer and market changes. 03

  5. Key Performance Indicators (KPI) KPIs are measurable values that indicate how well a specific action or strategy is achieving its objectives. KPIs can help marketers evaluate the success of their digital marketing campaigns across different channels and platforms, such as display advertising, social media, or search engine optimization (SEO). By tracking and comparing KPIs over time, marketers can identify what works and what doesn't, optimize their campaigns accordingly, and demonstrate their value to stakeholders. 04

  6. Return on Investment (ROI) ROI can vary depending on the type, goal, and duration of the digital marketing campaign. Some campaigns may have a higher ROI than others, depending on factors such as target audience, market demand, competition, etc. Therefore, marketers should compare the ROI of different campaigns to determine which ones are more effective and profitable. 05

  7. Realistic Framework A realistic framework in digital marketing is a set of principles and guidelines that help marketers plan, execute, and evaluate their digital marketing campaigns. A realistic framework helps marketers align their digital marketing goals with their business objectives, identify their target audience and their needs, choose the most suitable digital marketing channels and strategies, measure and optimize their digital marketing performance, and learn from their successes and failures. 06

  8. CHANNELS Channels in digital marketing are the different ways and platforms that marketers use to communicate and deliver their content and messages to their target audience. Online channels are the digital platforms that use the internet to reach and interact with the audience. Online channels include: Website, Search engine optimization (SEO), Search engine marketing (SEM), Social media marketing (SMM), Email marketing, Content marketing and more.. 07

  9. Channels In DIGITAL MARKETING Email Marketing Content Marketing Social Media Website SEO 08

  10. Content Marketing content marketing is about being a friendly, helpful expert who shares knowledge and builds trust with people online. It's not just about selling but also about creating connections and relationships. Businesses create helpful, informative, or entertaining content, like articles, videos, podcasts, or social media posts, to share their knowledge and connect with people. When people find this content useful, they may become more interested in the business and its products or services. 09

  11. Website On a website, you can put up pictures, videos, articles, and all sorts of information to tell people what you're all about. Businesses use websites in digital marketing to showcase their products or services, share stories, and make it easy for customers to get in touch or make purchases online. So, in simple terms, a website is like your online home or store, where people from all over the internet can come to see what you have to offer and learn more about you or your business. 10

  12. Search Engine Optimisation (SEO) Websites use SEO to make their pages easier to find on the internet. They use specific words and techniques that search engines like Google understand. When someone searches for something on the internet, these search engines look through all the web pages and try to find the ones that are the most relevant and helpful. So, SEO is all about making sure your webpage gets noticed by the right people in the big, wide world of the internet. 11

  13. Social Media Social media marketing leverages the vast user base and engagement potential of these platforms to reach and connect with a target audience in ways that were previously unimaginable. It's about using these online spaces to tell stories, showcase products or services, build brand identity, and ultimately, drive business growth. This introduction to social media marketing will deeper into the significance of this digital marketing subfield, exploring its core principles, strategies, and the immense opportunities it offers to businesses of all sizes. 12

  14. Email Marketing Email marketing is a powerful part of digital marketing where companies use emails to connect with people who are interested in what they have to offer. It's like a friendly way for businesses to keep you in the loop about their latest news, promotions, and stories. 13

  15. Conclusion Digital marketing has revolutionized the way businesses connect with their audiences in the digital age. It has proven to be an indispensable tool for brand promotion, customer engagement, and revenue generation. Through strategies encompassing social media marketing, search engine optimization (SEO), email marketing, content creation, and more, digital marketing has provided businesses with a dynamic means of reaching and influencing their target demographics. Digital marketing has become an integral component of modern business strategies. It has provided companies with the tools to connect, engage, and grow their customer base in ways previously unimaginable. As technology advances and consumer behavior evolves, the role of digital marketing will only become more critical in helping businesses thrive in the digital era. In online world, you need a digital marketing company can help you boost your online presence and reach more customers, then you should consider Webtrills. Webtrills is a digital marketing company that offers a range of online marketing services to help you achieve your business goals. Whether you need SEO, social media, content marketing, email marketing, web design, or any other online marketing service. 14

  16. Thank You CONTACT US www.webtrills.com hello@webtrills.com +1.202.421-5747

More Related