What is SEO and Why it is Important for Online Business?

1. What is SEO and Why it is Important for Online Business? You probably have heard the words “search engine optimization “hundred times because it is crucial for online marketing. if you have a semblance of what it is all about, still you will not be able to grasp it from the grass roots because it is multi-faceted and highly complicated. You will need the help of an experienced SEO company India to carry out search engine optimization of your website to gain the various fruits offered by the exercise. But before you go to it, it is important for you to know what SEO is and what in entails for your online business. Carrying out Search Engine Optimization involved multiple elements that are different and by knowing them and understanding them you will come to know how SEO is important for the business prospects of your online business. In a nutshell, SEO is instrumental in getting more exposure and visibility for your website which would yield enhanced internet traffic for your web pages and consequent leads. Besides that it also works as a great tool for creating awareness for your brand and building customer relations and prospects. What are the crucial elements of SEO? Keywords In the earlier phase of SEO keywords was the only element that spelt importance for SEO technique which does not mean that they are no more not needed. They are still crucial only that the contemporary scene needs them to be well researched than before and selected carefully and used. Using keywords without a plan or justification they will become ineffective. What are keywords anyway? They are words and phrases that online customers use when they search for products or services. They are words and phrases that brands can use judiciously to get more customer traffic on to their websites. Website Content In SEO content is very important because it is the tool that you use to reach your target audience. Supply you own a dry cleaning business and want more people to know about it, you will publish a series of blogs describing what is dry cleaning and what elements go in to the process and why it is important to get your clothes dry washed and what are the benefits. When someone contemplating on giving his or her laundry to a dry cleaner but looking for information to make sure will come across the series of blogs you have published. When the prospective client read them and get impressed it is very likely that he/she will opt for your laundry business than any other. Published content could be in various forms and they are: •Content in web page •Blogs •Videos •Social media posts •Pod casts •Infographics

2. •Local listing •E-books and white papers The above two elements are done on page that is on your website pages. Then there is this off-page SEO that is done outside of your website. Off-Page SEO This involves SEO activities practiced outside of your web pages. The primary weapon used in this practice is the deployment of back-links as quality backlinks for your site can send customers to your website. Presence of back links in other websites makes your website important in the eyes of search engines and obviously will recommend it for higher Google search engine rankings. This exercise will involve activities like guest blogging, article features and infographics that are highly sharable. Localized SEO This is done to attract mobile phone users as more nad more people are now using these instruments to search for products and services. Smartphones and tablets amount to 57% of these searches and done with local intent. If you are a local business like a florist, local people will come to known when they search for services nearby. The SEO outsourcing company India you choose for the purpose will use the above SEO elements to get more customer traffic and more business for your website and you will have to choose that company carefully.