1 / 9

Google Adwords vs Facebook Ads - Pros and Cons

For a long time, Google dominated the world of online Advertisings. But now Facebook Ads with its global workforce of more than 1.5 billion users a competitor at eye level. Who wants to turn online advertising, is increasingly faced with the question: Google AdWords or Facebook Ads? We provide the differences of the two ad networks as well as the advantages and disadvantages.

wedigtech
Download Presentation

Google Adwords vs Facebook Ads - Pros and Cons

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Google Adwords vs Facebook Ads - Pros and Cons WeDigTech https://www.wedigtech.com/

  2. Google Adwords AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

  3. Google Adwords Pros: • Allows you to track the campaign easy • Complete control over the daily budget • Various ways of advertising, including the Display Network, Search Network and Remarketing • For more Read our full article on Google Adwords Pros:

  4. Google Adwords cons: • Google Adwords can be really expensive • The construction and management of the ads can be very time consuming • Limited space in the display • Read more click here>> Google Adwords Cons:

  5. Facebook Ads • Ads can appear in News Feed on desktop, News Feed on mobile, and in the right column of Facebook on desktop. Ad content is sometimes paired with news about social actions that your friends have taken, like liking a Page. Your friends might see news about the social actions you have taken in Facebook ads.

  6. Facebook Ads Pros: • Campaigns are easy to follow • Complete control over the daily budget and maximum CPC • Advanced targeting options • Easy to set up as a Google AdWords • Read more Facebook Ads Pros.

  7. Facebook Ads cons: • the setting has to be right, but potential losses are not as high as with Google. • Depending on the target audience, the majority of the large potential audience may be irrelevant. • It is not recommended for B2B companies. • For more click here Facebook Ads Cons:

  8. Suggestion • So you should use both networks for your campaigns. Although clicks on Facebook a lot more favorable, they are yet to convert the more difficult. With a high customer lifetime value and the higher cost of Google are not a problem. Companies with a lower CLV could however ever have problems to tackle on the long run, the high cost per click.

More Related