1 / 20

CGD 318 Academic Achievement/uophelp

CGD 318 Entire Course (Ash Course)<br>For more course tutorials visit<br>www.uophelp.com<br> <br>CGD 318 Week 1 DQ 1 What is Public Relations<br>CGD 318 Week 1 DQ 2 Public Relations and Crisis Management<br>CGD 318 Week 1 Quiz<br>CGD 318 Week 2 DQ 1 Public Relations Research<br>CGD 318 Week 2 DQ 2 Publics & Public Opinion<br>CGD 318 Week 2 Assignment To Accept or Reject a Client<br>CGD 318 Week 2 Quiz<br>CGD 318 Week 3 DQ 1 The Audience<br>CGD 318 Week 3 DQ 2 Public Relations Tactics<br>CGD 318 Week 3 Assignment News Release<br>CGD 318 Week 3 Quiz<br>CGD 318 Week 4 DQ 1 Global Impact of Public Relations<br>CGD 318 Week 4 DQ 2 Business, Sports, Tourism, and Entertainment<br>CGD 318 Week 4 Quiz<br>CGD 318 Week 5 DQ 1 Public Relations & Non-Profit Organizations<br>CGD 318 Week 5 DQ 2 Public Relations in the 21st Century<br>CGD 318 Week 5 Final Paper (Public Relations of Starbucks)<br>

week364
Download Presentation

CGD 318 Academic Achievement/uophelp

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CGD 318 Course Tutorial For more course tutorials visit www.uophelp.com

  2. CGD 318 Entire Course (Ash Course) • For more course tutorials visit • www.uophelp.com • CGD 318 Week 1 DQ 1 What is Public Relations • CGD 318 Week 1 DQ 2 Public Relations and Crisis Management • CGD 318 Week 1 Quiz • CGD 318 Week 2 DQ 1 Public Relations Research • CGD 318 Week 2 DQ 2 Publics & Public Opinion

  3. CGD 318 Week 1 DQ 1 What is Public Relations (Ash Course) • For more course tutorials visit • www.uophelp.com • What is Public Relations? Assess a minimum of two definitions of public relations from the course materials and your own research.

  4. CGD 318 Week 1 DQ 2 Public Relations and Crisis Management (Ash Course) • For more course tutorials visit • www.uophelp.com • Public Relations and Crisis Management. Review the video, Jack Welch on Toyota's PR Disaster. How does Dr. Welch assess Toyota’s performance? Based on the course materials and the video and other research, synthesize the concepts and give an illustration of how Toyota might have changed public perception using PR in responding to this crisis.

  5. CGD 318 Week 1 Quiz (Ash Course) • For more course tutorials visit • www.uophelp.com • Quiz: • 1. When steps are taken to repair damage from the crisis and to prevent it from happening again, it is what type of strategy?

  6. CGD 318 Week 2 Assignment To Accept or Reject a Client (Ash Course) • For more course tutorials visit • www.uophelp.com • To Accept or Reject a Client. A well-known professional baseball player is suspected of having used steroids and other performance-enhancing drugs. He has not been charged. His agent asks you to advise and assist him in handling the intense media interest in the case.

  7. CGD 318 Week 2 DQ 1 Public Relations Research (Ash Course) • For more course tutorials visit • www.uophelp.com • Public Relations Research. Identify a minimum of five ways research is used in public relations. Discuss the role of public relations research in setting organizational short-term and long-term goals within an organization.

  8. CGD 318 Week 2 DQ 2 Publics & Public Opinion (Ash Course) • For more course tutorials visit • www.uophelp.com • Publics & Public Opinion. Choose an organization and identify its key audiences, or publics. Assess how these publics can have their opinion shaped. Compare and contrast the influence of the different types of opinion leaders and their influence on shaping public opinion.

  9. CGD 318 Week 2 Quiz (Ash Course) • For more course tutorials visit • www.uophelp.com • Quiz • 1. Any false statement about a person or organization that creates public contempt, hatred, ridicule, or inflicts injury on reputation is known as: • 2. Motivational objectives are more difficult to accomplish because:

  10. CGD 318 Week 3 Assignment News Release (Ash Course) • For more course tutorials visit • www.uophelp.com • News Release. Review the section entitled “The Format of a News Release” in the beginning of Chapter 10. Choose an existing product or a made up product and write a one to two page news release (not including title and reference pages) announcing the introduction of the new product using the provided format.

  11. CGD 318 Week 3 DQ 1 The Audience (Ash Course) • For more course tutorials visit • www.uophelp.com • The Audience. Select and discuss one of the following questions. Conduct research using the text and the University’s Online Library to support the position you take. Respond substantively to at least two of your classmates’ postings.

  12. CGD 318 Week 3 DQ 2 Public Relations Tactics (Ash Course) • For more course tutorials visit • www.uophelp.com • Public Relations Tactics. Review the public relations communications instruments in Chapter 10, such as news releases, brochures, and broadcast media. Select an organization, and compare and contrast the strengths and limitations of two instruments used by the organization.

  13. CGD 318 Week 3 Quiz (Ash Course) • For more course tutorials visit • www.uophelp.com • Quiz • 1. This form of news delivery to television stations must be carefully considered because of the cost. • 2. The most widely used document issued by practitioners to news media is the • 3. Which is a good public relations tech tool of internal communication with employees?

  14. CGD 318 Week 4 DQ 1 Global Impact of Public Relations (Ash Course) • For more course tutorials visit • www.uophelp.com • obal Impact of Public Relations. Select an organization from the United States that conducts business in countries other than the U. S., and assess the impact of global public relations on buyer behavior (hint: Coca-Cola, Disney, McDonald’s, etc.).

  15. CGD 318 Week 4 DQ 2 Business, Sports, Tourism, and Entertainment (Ash Course) • For more course tutorials visit • www.uophelp.com • Business, Sports, Tourism, and Entertainment. Synthesize the course materials and evaluate how the public relations professional educates the media using a specific example either from a corporation, a sports celebrity, tourism (for a state, for example), or for an entertainer.

  16. CGD 318 Week 4 Quiz (Ash Course) • For more course tutorials visit • www.uophelp.com • Quiz • 1. Which is NOT a Hofstede’s cultural dimension that addresses a cultural difference? • 2. The pinnacle of corporate sponsorships is • 3. The refusal to buy the products or services of a company is called

  17. CGD 318 Week 5 DQ 1 Public Relations & Non-Profit Organizations (Ash Course) • For more course tutorials visit • www.uophelp.com • Public Relations & Non-Profit Organizations. Select a non-profit organization (American Red Cross, Salvation Army, etc.) and assess the role of public relations in that non-profit organization. Compare and contrast at least two characteristics between a for-profit organization and a non-profit organization.

  18. CGD 318 Week 5 DQ 2 Public Relations in the 21st Century (Ash Course) • For more course tutorials visit • www.uophelp.com • Public Relations in the 21st Century. Select an organization from the United States and assess the methods with which this organization uses communication instruments such as traditional or social media for its public relations campaign.

  19. CGD 318 Week 5 Final Paper (Public Relations of Starbucks) (Ash Course) • For more course tutorials visit • www.uophelp.com • Focus of the Final Paper • For the Final Paper, you will be evaluating the public relations practices at an organization based on all the chapters in the course text.

  20. CGD 318 Course Tutorial For more course tutorials visit www.uophelp.com

More Related