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This report highlights the materials and activities undertaken by United Safety at IPTC, including brochures, branding, videos, website banner, LinkedIn and press campaigns, advertising, press releases, social media coverage, event activities, and post-event media coverage.
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United Safety at IPTC Post-Event Report
Contents • Materials and Preparatory Activities • Brochures • Branding and Booth Design • Videos • Website Banner • LinkedIn Campaign • Press Campaign • Advertising • Press Releases • Social Media • LinkedIn • Twitter • IV. Event Activities and Coverage • The Booth • TV Interviews • IPTC Daily • Photos • V. Post-Event Coverage • Pipeline Magazine • USA Oil and Gas Monitor • Middle East Oil and Gas
Phase One Materials and preparatory activities
Brochure Production • Brochures produced: • Updated Air QruiseTM Trooper • Air QruiseTM Rover with Technical Specification • Air QruiseTM Solo • Quazar • High Pressure Air System (HPAS) • Flyer • Presentation Schedule
Videos Air QruiseTM Technology Launch Video Safety You Can Count On Video
Phase Two Press campaign
Pre-Event Advertising on Pipeline Magazine ¼ Page Editorial Feature December 2013 One-Page Ad Back Cover
Editorial on Pipeline Magazine ¼ Page Editorial Feature
Pre-Event Advertising on Pipeline Magazine January 2014 One-Page Ad Inside Back Cover
Phase Three social media
Phase Four Event activities
The Booth Booth E55
TV Interviews IPTC TV Interview with Mike Gilbert Al Jazeera News Coverage on IPTC
IPTC Daily Day 1 Editorial IPTC Daily Day 1 ¼ Page Editorial
IPTC Daily Advertising IPTC Daily Day One Half Page Ad
Event Photos The Minister of Energy and Industry of the State of Qatar visits the United Safety booth at IPTC. (From left to right) H.E. Dr. Mohammed bin Saleh Al-Sada, Minister of Energy and Industry of the State of Qatar, SaadSherida Al Kaabi, Director, Oil and Gas Ventures Qatar Petroleum and Dr. Elie Daher, Executive Vice President & Chief Marketing Officer, United Safety.
Event Photos United Safety presents the Air QruiseTM Trooper at IPTC. (From left to right) Lee Whittaker, Chief Executive Officer, United Safety, Stephen A. Kelly, President & General Manager, OXY Occidental Petroleum of Qatar, Patrick Schorn, President, Operations & Integration, Schlumberger, Dr. Elie Daher, Executive Vice President & Chief Marketing Officer, United Safety, Karim Malash, VP OFS, Schlumberger.
Event Photos Official launch of the Air QruiseTM Rover and Solo at IPTC. (From left to right) Lee Whittaker, Chief Executive Officer, United Safety, Andy Kveps, General Manager, Innovation, United Safety, Don Pye, Director, Innovation, United Safety, and Dr. Elie Daher, Executive Vice President & Chief Marketing Officer, United Safety.
IPTC Daily Day 3 Editorial IPTC Daily Day 3 Half Page Editorial
Phase Five Post-event Media coverage
Post-Event Media Coverage USA Oil and Gas Monitor January 2014 One-Page Interview Feature
Post-Event Media Coverage Pipeline Magazine February 2014 Supplier Focus: One Page Feature
Post-Event Media Coverage Oil & Gas Middle East Magazine February 2014 Interview