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Strengthening Business Through Digital Marketing And E-Commerce

Learn the basics of digital marketing, its advantages, factors for success, tools and techniques, and the scope, success, and challenges of e-commerce. Stay in the game or risk going out of business!

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Strengthening Business Through Digital Marketing And E-Commerce

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  1. Strengthening Business Through Digital Marketing And E-Commerce “If your business is not on internet, then your business will be out of business” Bill Gates

  2. Agenda • What is Digital Marketing and its basics • Advantages and its comparison • Factors which decide success and failure of Digital Marketing • Digital Marketing tools and techniques • E-Commerce and its scope, success & Challenges

  3. What is Digital Marketing and its basics WHAT IS MARKETING ? Marketing is basically making people aware of the types and the quality of the products you make and making them aware of your presence. Four Keys Of Marketing • Targeting Audience • Reach of Marketing • Duration of Success • Price of Marketing

  4. What is Digital Marketing and its basics Traditional Methods • Newspaper/ Television advertisement • Radio Advertisement • Magazine • Hoardings and Banners • Flyers and Handouts 0 Reach – Limited No Customer Feedback Expensive For Very Short Time

  5. What is Digital Marketing and its basics

  6. What is Digital Marketing and its basics Some Statistics • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. But that figure is projected to jump to 75% within the next five years • 80% of consumers do “a lot” of online research for major purchase decisions, and 46% say they count on social media when making such choices • 38% of companies will hire more digital marketing professionals in the coming year • 51% of companies planning larger than 25% of the budgets for digital marketing in 2015

  7. What is Digital Marketing and its basics WHAT DID YOU UNDERSTAND FROM THIS VIDEO ? • The idea is to device a method to connect directly to your customers and make them feel happy and important. • To keep them engaged. • Target right type of customer at right time and at right place.

  8. Advantages Reach a larger audience – Global Reach planning to execution is quick & can reach to Right Target Audience Highly cost effective then the traditional ways of marketing Reduces Gestation period from lead to sale & high Returns over Investment Has the power to get viral quickly and increase scale of business Larger shell life & marketing success can be measured with the help of analytics tool

  9. Some Statistics 85% people search before purchase or finding a business source

  10. Some Statistics

  11. Some Statistics

  12. Some Statistics

  13. Some Statistics Approx. 4 billion videos are watched over you tube every day Mobile Website

  14. Some Statistics Approx. 80% of internet users are active on Social Media Mobile Website

  15. Some Statistics Google now processes over 40,000 search queries every second on, over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Website Mobile

  16. Some Statistics Is your business online? Website Mobile

  17. PILLARS OF DIGITAL MARKETING Having a Website Rich Content Email Marketing Hyper Local Marketing Social Media Marketing Mobile Marketing Paid Campaign Organic/ SEO

  18. PILLARS OF DIGITAL MARKETING • Website • It is very important and the first step to go for digital marketing • Informative – right content for right buyers • Rich in content • Real pictures • Fast to open • Responsive

  19. Latest Trends in Website Development RESPONSIVE WEBSITE

  20. PILLARS OF DIGITAL MARKETING Rich Content Copy dose not work Tips Original/unique content have more mileage Digital content is base or back-bone of digital marketing Relevant content is must on website, blogs, social media posts

  21. PILLARS OF DIGITAL MARKETING Email Marketing How many of you actually have a database of email of their clients, or people you had talked but did not mature a deal? • Tips • Your email should have your own words – no copy • Have your own domain instead of using a free email service • Can use some email cloak service to track email clicks • Best time to email and be consistent on this, eg. morning 9-10 am and evening 3-4 pm • Choice of words you use in email (should avoid certain words like FREE, ORDER NOW, APPLY NOW, LIMITED TIME, etc – they are spam

  22. PILLARS OF DIGITAL MARKETING • Hyper Local Marketing • Hyper local marketing is defined to local geographic area or regions and the best way to be present in local marketing is “Google My Business” and “ Search Places” • Choose your keyword according to the local market also. • Industries best suited for Hyperloacal marketing are like – Wedding venues, Schools, Local Stores, Local service providers like AMC’s etc. • Reviews are very important in local hyper marketing

  23. GOOGLE MY BUSINESS

  24. PILLARS OF DIGITAL MARKETING Social Media Marketing (SMM) Have you ever noticed people in a coffee shop ,airport or railway stations, family gathering ,etc what is one thing that grab their maximum attention? They are communicating someway or the other in a social network. SMM is a way to have presence in digital world or creating a community around your brand of people who are interested in hearing about your product, Creating a group to sell, to create an image, to improve your processes etc. is up to you

  25. PILLARS OF DIGITAL MARKETING How To Select • Select one that make more sense. Where more people will connect to you. Select one channel and be good at it. • Key factor that decides is your Target Audience. • Women in North India – Facebook • Women in America/Canada – Instagram/Pinterest • Industry/Process – YouTube • Consultants /Professionals – LinkedIn

  26. PILLARS OF DIGITAL MARKETING How To Prepare • Adopt a style that can make you connect to your target audience. Remain consistent to that style everywhere. • Prepare the right type content to create interest of people. • Content should create/add value to people who are connected • It may not be directly talk about your product but creates interest • More interesting the posts are more people are sharing it and liking it and generating a new network for you.

  27. PILLARS OF DIGITAL MARKETING Post/ Share Publish SMM Micro Blogging Photo Sharing

  28. Facebook – Fan Page

  29. Facebook – Boosting Post

  30. Facebook – Engaging People and Response Time

  31. Facebook – Cover Page

  32. Facebook – Post Content

  33. SEARCH ENGINE OPTIMIZATION (SEO) SEO SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “paid” search results on search engines

  34. ROLE of SEO

  35. Advantages

  36. TYPES OF SEO

  37. TYPES OF SEO ON-PAGE In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page.

  38. TYPES OF SEO OFF - PAGE Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. ALSO ADD PPC – Pay Per Click or Google AdWords

  39. SEO CYCLE

  40. Analytics

  41. Analytics

  42. Analytics

  43. Analytics

  44. Analytics

  45. Analytics

  46. Mobile Marketing

  47. Paid Campaigns

  48. Paid Campaigns

  49. Paid Campaigns

  50. Paid Campaigns

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