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الصحافة على شبكة الإنترنت

الصحافة على شبكة الإنترنت. Present Status of Newspapers. Independent journalism and newspapers play an indispensable role in informing citizens. Currently the news gathering and distribution process is undergoing deep changes

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الصحافة على شبكة الإنترنت

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  1. الصحافة على شبكة الإنترنت

  2. Present Status of Newspapers • Independent journalism and newspapers play an indispensable role in informing citizens. • Currently the newsgathering and distribution process is undergoing deep changes • In developed countries both the number of physical newspaper titles, Circulation and newspaper readership are in steady decline. • Newspaper bankruptcies and layoffs have increased.

  3. Online news distribution • At the same time, it has never been easier, quicker and cheaper to access news. • What are new trends? • What online business models, partnerships and organisations will best support cost-intensive, public service-oriented news? • Increasingly a matter of public interest.

  4. Drivers of Online News • The drivers of Online News include: • Technology. • Online offerings and business models of Internet intermediaries. • Changing media use and social factors such as increased mobility and a desire to participate in the creation of online content.

  5. Drivers of online news: Technology • Digital content management systems allow editors to produce content directly in various formats. • Many new innovations will be relevant for the newsgathering, delivery and consumption. • Increasingly online news sites rely on sophisticated database and visual technologies to narrate a story and to make data & facts accessible online • Use graphicaldepictions or video to elaborate on important facts • Rapid advancements in mobile technologies, wireless networks and user interfaces have enabled mobile news delivery. • e-readerswhich imitate paper-like reading are just the start as soon foldable screens based e-ink technology with low energy consumption will be on the market

  6. Drivers of Online News: Intermediaries • Online News enable the entry of new intermediaries: • Online news aggregators: • News organizations which only provide news online (so-called pure-players). • Search engines are also a form of news aggregation service. • Online news publishers: • Internet portals with news services. • New online advertising groups. • Mobile news actors: • Providers focused on mobile news alone. • Citizen journalism: • Social networks or communication services such as Twitte.

  7. Drivers of Online News: Social factors • Increased use of the Internet and its participative nature. • The greater mobility of users. • The desire for personalized information. • The ability to access multiple pages on same topic or from different geographic origins. • Participation in the creation of content online and “witness” & share news. • The rise of citizen journalism where citizens play an active role in the process of collecting, reporting, analyzing and distributing news and information is an important catalyst for more decentralized news.

  8. Online News Offering and business models • Most if not all revenues are generated via: • Online advertising. • Online classified ads. • Content licensing. • Newspapers and news wires have also licensed their content to third-parties and started collecting revenues for it. • A new trend for newspapers is also to own other Internet-related businesses and to use their news customer base to sell other services.

  9. Online News: Facts • Readers mostly spend anywhere between 20 and 30 minutes per day reading the newspaper. • Younger readers are mostly attracted to the Internet as a source of news and information, • The Internet and related online media sources are offering users instant access to news, often associated with "rich" media such as video. • About 5% of all Internet visits are related to reading news online, which is a conservative estimate. • Online advertising is 4% of total newspaper revenues in 2009. • Search engines and their news services do not gather a large share of the news-related traffic, they are very important in terms of referring Internet traffic to other online news sources such as Internet pages of newspapers or broadcasters. • News aggregators such as Digg and NetVibes constantly increase their market shares and so are pure players and social networking sites such as Twitter and MySpace.

  10. Traditional Newspaper Photo & News Agencies Journalists, Photographers Content Creation, Editing and Publishing Advertiser Printing Wholesaler Retailer Reader

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