1 / 12

Eeva Kemppainen

Join our workshop to discuss the aims of advertising, impacts of food production, and how to recognize subvertisements. Engage in interactive activities and debates on effective messaging in ads and subvertisements.

weller
Download Presentation

Eeva Kemppainen

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Discussion to start the workshop (note for yourself)Ask for 2 answers from each table: Which food brands or advertisements do you remember? + tell your name, pleaseHands up: How many of you know what is a subvertisement?Advertisement = advert = adSubvertisement = subvert

  2. Eeva Kemppainen

  3. Program of the workshop

  4. Let’s talk about advertising In general, what is the aim of an advertisement?Which things interest or speak to you in food ads?

  5. What kinds of impacts do the production and consumption of food have on the world around us? #wellbeing of the environment #everyday life and work of people #consumer choises #animal rights #politics #grocery industry #health #agriculture #impacts of ads

  6. Message and ways of affecting in advertisements ”A crunchy salty novelty… The best has its colour. Blue.”

  7. Message and ways of affecting in subvertisements ”A small piece of slavery… This is Finland.”

  8. Subvertisement gallery

  9. Make your own subvertisement!

  10. Global Meal – subvertisement competition

  11. What did we learn today?

More Related