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Listing and Marketing Consultation

Listing and Marketing Consultation. Submit listing to MLS (Multiple Listing Service). The Myth: MLS Does Not Sell Homes It Makes Information ‘Available’. Send Copy of Listing to Seller. Get Feedback Get Suggestions. Place Sign in Yard. Neighbors Sell Houses. Place Lockbox on Property.

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Listing and Marketing Consultation

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  1. Listing and Marketing Consultation

  2. Submit listing to MLS(Multiple Listing Service) • The Myth: • MLS Does Not Sell Homes • It Makes Information ‘Available’

  3. Send Copy of Listing to Seller • Get Feedback • Get Suggestions

  4. Place Sign in Yard • Neighbors Sell Houses

  5. Place Lockbox on Property • Safeguard • Peace of Mind

  6. Create Feature Sheet • Attractive • Eye-Catching

  7. Create Brochure for Home • Similar to Feature Sheet • Includes: • More Detailed Information • Finance Info • Qualification Info

  8. Detailed Info to Other Real Estate Agents • Networking • Sells Approximately 55-75% of All Homes Each Year

  9. Realtors Open • Exposure to Home • Seeing is Remembering

  10. Feedback • Agents Comments • Showing Results

  11. Progress Reports • Keeps YOU Informed

  12. Send/Fax Flyers To Other Real Estate Companies • Other Real Estate Companies • Competition • Potential Buyers

  13. Open Houses • Good Exposure • Drawback: • 10% of Homes Sell Nationwide….BUT…. • Only 1-2% of the Home being held open, Sell at that Open House

  14. Advertising • World Wide Internet • 24 Hour Information Hotline • Direct Mailings • Flyer Delivery to Agents • Home Magazines • Newspapers (note: 18% of All Homes Sell Nationwide from Newspaper Advertising…BUT…Only 1-2% Are the Homes that were Advertised)

  15. 21 Day Review • Review Feedback, Marketing Plan, New Competition & Recent Sales • Adjust Where Necessary

  16. Recommend Improvements • Add Salability to Home • Increase Your Bottom Line

  17. Thoroughly Explain Selling Process • Purchase Agreement • Financing Alternatives • Contacting Lender • Negotiating • Closing

  18. Follow Up ALL Ad/Sign Calls • Don’t Tell Too Much • Get ProspectInto Your Home

  19. Screen and Qualify • All Interested Parties • Will They Qualify • Do They Have the Down Payment? • Do They Have Bad Credit? • Are They Serious?

  20. Assist in Negotiations • My Strongest Attribute • Makes or Breaks the Sale

  21. Work With Appraiser • Appraised Value MUST Be Equal or Greater Than Sale Price

  22. Keep Informed of Progress During Post Sale • Is Buyer Approved • Is Appraisal Completed • Are There Any Work Orders

  23. Coordinate Closing - Time,Place,etc. • Many People Involved • All Must Be Ready By Closing

  24. Attend Closing • Answer Questions • Available for Unexpected Events

  25. I Will Always Be: • Honest • Straight Forward • Direct with All Advise and Information • Helpful with Suggestions to Create a Successful Sale of Home

  26. Overall Objective • To Market Property in Such a Manner Which Will Yield the Highest Equity in the Shortest Time with the Greatest Convenience • To Insure a Successful Transaction and Build a Long-Term Client Relationship Leading to Future Successful Transactions

  27. Most Importantly HAVE FUN!

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