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Intranet v/s E-commerce sites

Intranet v/s E-commerce sites. Design Issues. Agenda – Discuss design issues. Goals of the site Users Content organization Navigation Look and feel Workflows Maintenance. Intranet. Intranet website. E-commerce. E-commerce website. Next. Goals of the site Users Content organization

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Intranet v/s E-commerce sites

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  1. Intranet v/s E-commerce sites Design Issues

  2. Agenda – Discuss design issues • Goals of the site • Users • Content organization • Navigation • Look and feel • Workflows • Maintenance

  3. Intranet

  4. Intranet website

  5. E-commerce

  6. E-commerce website

  7. Next.. • Goals of the site • Users • Content organization • Navigation • Look and feel • Workflows • Maintenance

  8. Intranet sites • Displaying latest and relevant information

  9. Intranet sites • Document management • Sharing access to information databases

  10. Intranet sites • Sharing calendars

  11. Intranet sites • Email

  12. Intranet sites • Accessing employee contact information

  13. E-commerce sites • Browse for product/service prices • Find related/compatible products/services

  14. E-commerce sites • Compare a product/service

  15. E-commerce sites • Purchase product/service

  16. E-commerce sites • Track purchased products

  17. E-commerce sites • Easy and comfortable experience for the user • Quick shopping from the comfort of one’s home

  18. Next … • Goals of the site • Users • Content organization • Navigation • Look and feel • Workflows • Maintenance

  19. Intranet users- characteristics • Users: Employees of the organization • Know about its existence • Have domain specific knowledge to use information • Information based browsing

  20. E-commerce users- characteristics • User: Any person shopping online • Not necessarily aware of, or familiar with the site • Unaware of the content organization • Goal-based browsing

  21. Next … • Goals of the site • Users • Content organization • Navigation • Look and feel • Workflows • Maintenance

  22. Intranet • Lots of information • Include different styles of content organization • Inverse pyramid writing style • Topics important to employees of the company • It should answer their specific questions and concerns in detail.

  23. E-commerce • Clarify why people should purchase from the site: • Low prices • Fast shipment • Wider selection • Specialized set (hard to find elsewhere) products

  24. E-commerce • Spell out what the site sells upfront • Advertise the company’s uniqueness and value proposition

  25. Next … • Goals of the site • Users • Content organization • Navigation • Look and feel • Workflows • Maintenance

  26. Intranet & E-commerce • Provide more than one form of navigation • based on role • based on content organization • impulse oriented

  27. Intranet & E-commerce • Include search (entire site and section-based)

  28. For search results Result titles should be hyperlinked Include relevant summaries Organization Compensation for misspellings Breadcrumbs Intranet & E-commerce

  29. Next … • Goals of the site • Users • Content organization • Navigation • Look and feel • Workflows • Maintenance

  30. Intranet & E-commerce • Establish a standardized look and feel • Ability to login & view personalized content • Intuitive and easy to use • Trustworthy

  31. Personalized Recommendations(E-commerce only) • Different recommendations: New, Sale, Editor’s choice, Rare item, Bestseller • Feedback (rationale of recommendation) • Cross-selling (related items) • Up-selling • Invite customer to • Select interests • Rate purchased or browsed products

  32. Next … • Goals of the site • Users • Content organization • Navigation • Look and feel • Workflows • Maintenance

  33. Login • Single process for new and returning customers/employees • Minimize personal information required • Declare privacy policy • Provide a process for forgotten passwords • Allow creation of guest accounts • Provide a process to update personal information

  34. Process funnel • Minimize the number of steps • Provide a progress bar • Remove unnecessary links • Make sure the “Back” button works • Make action buttons prominent • Prevent errors and In case of errors, provide comprehensible error messages

  35. Checkout (E-commerce only) • Eliminate distractions • Recap the order summary • Display order confirmation

  36. Checkout contd… • Address deal breakers • Is the product in stock? • When will the order ship? • Shipping options • Shipping cost • Return policy? • Is tax included? • Gift wrapping available? • Ship to multiple addresses?

  37. Finally … • Goals of the site • Users • Content organization • Navigation • Look and feel • Workflows • Maintenance

  38. Maintenance • Regular update and maintenance required • Intranet • Current information • E-commerce • Dynamic pricing • Updating Inventory • Personalization and Recommendations

  39. Discussion • What Usability methodologies would you use to test each website and why?

  40. References • The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experienceby Douglas K. van Duyne, James A. Landay, Jason I. Hong • Screenshots • E-commerce screenshot - http://www.intranetjournal.com/features/Ecommercetut.html • Amazon. COM • Intranet Images- Google Image Search

  41. Thank you

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