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Shaina Dul Chelsea Fishel Ashley Slaughter

Shaina Dul Chelsea Fishel Ashley Slaughter. Company Background. Hobby Lobby can no longer be considered just an arts and craft store.

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Shaina Dul Chelsea Fishel Ashley Slaughter

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  1. ShainaDul Chelsea Fishel Ashley Slaughter

  2. Company Background • Hobby Lobby can no longer be considered just an arts and craft store. • The typical shopper is woman who wants to improve her home, a woman who appreciates a wide selection of interesting merchandise and enjoys the shopping experience.

  3. Company Background The main value proposition to the customer is to offer customers an exceptional selection and value while honoring the Lord in all they do by operating the company in a manner consistent with Biblical principles.

  4. Current Marketing Strategy • Email sign up on website • Place coupons in weekly circulars • Has a place to view local sales online • Twitter • Facebook

  5. SWOT Analysis

  6. Holes in Current Strategy • Local sales area says the same thing for all zip codes • Poor SEO when it comes to Twitter and Facebook • Don’t answer Facebook questions, a lot of their twitter posts seem irrelevant

  7. New Strategy • Increase amount of time spent on their Facebook and Twitter accounts • Make shopping online easier for the consumer • Make sure that the sales listed in the “Local Sales” area actually match those that are currently in store.

  8. Predictions These improvements will lead to a more satisfied customer, which will hopefully lead to a better and long lasting relationship.

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