1 / 33

Because every day is a celebration

Because every day is a celebration. Summary. I/ Marketing Section. 1. The Project. 2. The Market. 2. The Market. 2. The Market. 3. The Marketing Mix. Champagne Ardennes. Our office is located in the heart of the Champagne-Ardennes region, in the small town of Vaudes.

wendy-rojas
Download Presentation

Because every day is a celebration

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Because everyday is a celebration

  2. Summary

  3. I/ Marketing Section

  4. 1. The Project

  5. 2. The Market

  6. 2. The Market

  7. 2. The Market

  8. 3. The MarketingMix

  9. Champagne Ardennes • Our officeis located in the heart of the Champagne-Ardennes region, in the small town of Vaudes.

  10. Luxury Champagne Moët et Chandon Price B to B 50 € = 370 Kn Champagne Mumm Price B to B 50 € = 370 Kn

  11. Regular ChampagnePrice B to B 30 € = 220 Kn Champagne Rémy Massin Champagne Ruffin Champagne Gaillot Champagne Larmandier

  12. Organic Champagne Champagne Françoise Bedel et Fils Price B to B 35 € = 260 Kn Champagne Leclerc Briant Price B to B 35 € = 260 Kn

  13. 3. The MarketingMix

  14. Logo and slogan Because everyday is a celebration !

  15. Commercial Brochure

  16. Commercial Brochure

  17. B to B prospecting Business Cards Producers in France Customers in Croatia

  18. After-Sales Service customers@expchamp.com

  19. 4.The SWOT analysis

  20. 4.The SWOT analysis

  21. 5. The 5 Porter Forces

  22. 6. The PESTEL Analysis . Parliamentary Democracy . Not a EU member . Industries . Tourism . Developing countries . Amount of tax: 0 kuna for alcohol in wine . Tourists . Wealthy/elderly people . Profitable locations . No damage . Recycling . Lack of high technology but developping quickly

  23. II/ Financial Section

  24. 1. Financial Strategy • Initial Capital 20,000 € • Loan 10,000 € • Grant 5,000 €

  25. Starting Expenses Creation Furniture Computer Equipment Forklift Car Leasing Rentals: Warehouse,office, car Utility Expenses: Telephone, electricity/water, petrol... Wage Expenses Salesperson + Warehouseperson in Croatia Salesperson + officein France Communication Business cards, brochure, website creation 2. Overhead Expenses

  26. Champagne purchasing: Average unit price: 15 € Purchase every 3 months (around 3000 bottles) Stock strategy: always have 1000 bottles in our stock Transportation from France toCroatia Average cost per year : 50,000€ 3. Operating Expenses

  27. 4. Sales Forecast • Aim: 1.000 bottles per month • Best periods: before the summer and before end of year • Creation of the company in June to be ready for this period • Sales forecast

  28. 5. Profitability forecast

  29. Conclusion

  30. So, are you ready to invest in our business? Please, feel free to ask questions.

  31. Thank you for your attention!

More Related