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Creating AAA Brands for Global Market

Creating AAA Brands for Global Market. Prof. Atul Tandan Director MICA E-mail: Pat@mica.ac.in. Indian Brands in Sri Lanka. Size – 65,525 sq. km. Density of Population: 296 per sq km. Geographic Diversity. Source: Google. Ethnic Mix.

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Creating AAA Brands for Global Market

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  1. Creating AAA Brands for Global Market Prof. Atul Tandan Director MICA E-mail: Pat@mica.ac.in

  2. Indian Brands in Sri Lanka

  3. Size – 65,525 sq. km. Density of Population: 296 per sq km

  4. Geographic Diversity Source: Google

  5. Ethnic Mix Sihalese: 74%, Tamil: 18%, Muslim: 7% Burgher & Others 1% Source: Govt. of Sri Lanka & Google

  6. Religious Mix Buddhism: 70%, Hinduism:18% Christianity: 7% Islam: 7% Source: Govt. Sri Lanka & Google

  7. Languages Mix • Sinhala & Tamil is widely spoken throughout Sri Lanka Source: Google

  8. Cultural Mix Source: Google

  9. Lifestyle Diversity Source: Google

  10. Sri Lanka - Industries • Processing of rubber • Tea • Coconuts • Agricultural commodities • Clothing • Cement • Petroleum refining • Textiles • Tobacco

  11. Sri Lanka - Agriculture Products • Rice • Sugarcane • Grains • Pulses • Oilseeds • Roots • Spices • Tea • Rubber • Coconuts • Milk • Eggs • Hides • Meat

  12. India & Sri Lanka Source: World Development Indicators database, April 2007

  13. Indian Companies in Sri Lanka Taj Samudra Five Taj hotels spread across Sri Lanka

  14. Indian Companies in Sri Lanka Source: Board of Investment Sri Lanka

  15. Indian Companies in Sri Lanka Source: Board of Investment Sri Lanka

  16. Indian Companies in Sri Lanka Source: Board of Investment Sri Lanka

  17. Indian Companies in Sri Lanka Source: Board of Investment Sri Lanka

  18. Thank You Email: pat@mica.ac.in

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