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Creating Strong Indian Brand Presence in Diverse Sri Lankan Market

Explore the potential of Indian brands in Sri Lanka's diverse market landscape, including insights on population, culture, industries, agriculture, and Indian companies already thriving in the region. Discover the opportunities and challenges of expanding your brand into this dynamic market.

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Creating Strong Indian Brand Presence in Diverse Sri Lankan Market

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  1. Creating AAA Brands for Global Market Prof. Atul Tandan Director MICA E-mail: Pat@mica.ac.in

  2. Indian Brands in Sri Lanka

  3. Size – 65,525 sq. km. Density of Population: 296 per sq km

  4. Geographic Diversity Source: Google

  5. Ethnic Mix Sihalese: 74%, Tamil: 18%, Muslim: 7% Burgher & Others 1% Source: Govt. of Sri Lanka & Google

  6. Religious Mix Buddhism: 70%, Hinduism:18% Christianity: 7% Islam: 7% Source: Govt. Sri Lanka & Google

  7. Languages Mix • Sinhala & Tamil is widely spoken throughout Sri Lanka Source: Google

  8. Cultural Mix Source: Google

  9. Lifestyle Diversity Source: Google

  10. Sri Lanka - Industries • Processing of rubber • Tea • Coconuts • Agricultural commodities • Clothing • Cement • Petroleum refining • Textiles • Tobacco

  11. Sri Lanka - Agriculture Products • Rice • Sugarcane • Grains • Pulses • Oilseeds • Roots • Spices • Tea • Rubber • Coconuts • Milk • Eggs • Hides • Meat

  12. India & Sri Lanka Source: World Development Indicators database, April 2007

  13. Indian Companies in Sri Lanka Taj Samudra Five Taj hotels spread across Sri Lanka

  14. Indian Companies in Sri Lanka Source: Board of Investment Sri Lanka

  15. Indian Companies in Sri Lanka Source: Board of Investment Sri Lanka

  16. Indian Companies in Sri Lanka Source: Board of Investment Sri Lanka

  17. Indian Companies in Sri Lanka Source: Board of Investment Sri Lanka

  18. Thank You Email: pat@mica.ac.in

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