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MARKETING PLAN, JULY – DECEMBER

Explore the comprehensive marketing plan for Bell Orchid Hotel from July to December 2023. Analyze competitive trends, price structure, market share, and room sales data. Discover key strategies for maximizing sales and occupancy.

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MARKETING PLAN, JULY – DECEMBER

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  1. MARKETING PLAN, JULY – DECEMBER Bell Orchid Hotel 3000 International Drive Orlando, FL 32819 (407) 555-4511 Fax (407) 555-4444 website: www.bellorchidhotel.com Sales and Marketing Department, Bell Orchid Hotel

  2. SUMMARY • First Six Months of Operation • January - June • Mission Statement • Hotel Philosophy and Goals • Marketing Achievements, January – June Sales and Marketing Department, Bell Orchid Hotel

  3. COMPETITIVE ANALYSIS and MARKET TRENDS Detailed Summary of Price Structure provided. • Strengths and Weaknesses • Price Structure • Occupancy and ADR Trends • Rooms and Facilities • Room Mix and Location • Market Share Sales and Marketing Department, Bell Orchid Hotel

  4. Room Sales, January - June

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