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Launching a Basketball League

Launching a Basketball League. Targeted at: Management. Agenda. Positioning of basketball in India Why will this basketball l eague be a success? Indian Professional Basketball League (IPBL): Our proposed – Business Model Game Format Bidding Process Marketing Strategy

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Launching a Basketball League

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  1. Launching a Basketball League • Targeted at: Management

  2. Agenda • Positioning of basketball in India • Why will this basketball league be a success? • Indian Professional Basketball League (IPBL): Our proposed – • Business Model • Game Format • Bidding Process • Marketing Strategy • Projected Financials • Plan of Action

  3. Positioning of basketball in India • Gradual increase in spread of the game • Role: Basketball Federation of India(BFI) & National Basketball Association(NBA) • Improvement of infrastructure for basketball • Focus on the player’s training and development • Championships and awards organized • Employment and other opportunities for the players

  4. Why will this Basketball League be a success? • Game Format • Short and action packed game • Common platform for international and domestic players • Increase in interest in sports and games • Success of other leagues • Strong viewership for sports and entertainment • Effective marketing strategy • Leverage untapped high school age group as target • Glamour and glitz • Corporatization of the game • Exposure of local talent

  5. IPBL: Proposed Business Model Title Sponsors • Sponsors • Merchandise Advertisers Broadcasters Franchises Bids & Indian Professional Basketball League Franchisee Rights Media Rights Revenue & Media Rights sharing

  6. IPBL: Proposed Game Format • Age Group: 16 years and above • Venue • Delhi (A) • Mumbai (B) • Kolkata (C) • Kochi (D) • Cuttack (E) • Ludhiana (F) • Bangalore (G) • Finals – To be decided • (crowdsourcing)

  7. IPBL: Proposed Game Model (fixtures) Group B 4 Teams Group D 4 Teams Group A 4 Teams Group C 4 Teams Group E 4 Teams Group F 4 Teams = Total Number of Matches: 4C2*6 36 Round 1 Total Number of Matches: 6C2 Round 2 15 = = 2 Total Number of Matches: 2 Semi final 3rd place 2 Total Number of Matches: 2 = Final Total Number of Matches in the League 55 =

  8. IPBL: Proposed Bidding Model Team Composition • Each team: minimum 6 national/regional players, maximum 4 international • 2 players of age 16 from national teams Auction for teams • Announcement of tender inviting Bids • Awarding of franchise • One team per franchisee Players’ Auction • Auction for foreign and domestic players • Maximum 4 foreign players per team • Awarding of players to franchises

  9. Marketing Strategy • Print Media • Newspaper and Periodical • Billboards and Flyers • Broadcast Media • Documentary/ short feature film • TV/ Radio contests • Celebrities for special events • Social Media • Social networking sites • Fantasy league • Website and apps for the league • Corporate e-mailers • Crowdsourcing – Venue and schedule • Campaigns and tie-ups in schools and colleges

  10. PROJECTED FINANCIALS "A ticket sales estimate"

  11. Plan of Action Set up a tournament committee Design a tournament layout Fix the budget Invite Teams Initiate Bidding Process Approach Sponsors Plan the Venues Start Promotion

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